Product Marketing Manager
vor 1 Monat
Product Marketing Manager, CorporatesThomson Reuters is looking for a talented and driven Product Marketing Manager to join our dynamic team that focuses on driving growth in our Corporate B2B software product portfolio. In this critical role, you will be responsible for working with Product Marketing colleagues to develop and execute comprehensive go-to-market strategies that communicate the value of our Corporate software products to target audiences in a way that will resonate. You will work closely with the full spectrum of go-to-market and retention functions driving cross-functional direction, alignment, and commitment to our growth vision, and successful execution of priority growth strategies.This role will primarily focus on the ONESOURCE suite of products, with opportunity to also develop strategies for emerging products that are of value to Tax & Accounting firms. It is an exciting time to join, as this suite of products is in the initial stages of integrating generative AI capabilities, which will be a key driver of growth for this portfolio in future.Based in Sydney or Melbourne, your creativity, strategic thinking, and deep understanding of market trends will be essential in positioning our products competitively and driving business success. If you have a passion for driving winning across all go-to-market channels, and a record of driving revenue growth in a B2B SaaS business, then we would be excited to hear from you.About the RoleIn this opportunity as Product Marketing Manager, you will:Conduct market research to understand customer needs, market trends, and competitive landscape.Create product positioning and messaging that differentiates products in the market.Use insights to inform product development, pricing, marketing strategies and campaigns to drive product awareness, demand generation, and customer engagement.Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close cross-functional alignment with Sales, Marketing, and other go to market enablement functions.Create and deliver enablement content for marketing channels, thought leadership and events.Develop sales enablement materials, including product collateral, presentations, and competitive analysis.Monitor and analyse growth and retention campaign performance to optimize results and achieve KPIs.Provide ongoing support to the marketing, sales and account management teams with training, tools, and resources.Gather feedback from the customer facing team members to continuously improve product positioning and inform marketing efforts.Build and maintain strong relationships with key customers and industry influencers.About YouYou are a fit for the role of Product Marketing Manager if your background includes:Minimum of 8 years of experience in product marketing, marketing, or sales preferably in the technology or information industry.Exposure to the Corporate B2B Software-as-a-Service and/or professional services sector preferred.Strong understanding of executing and managing market research and competitive analysis processes.Proven experience in developing and executing go-to-market strategies.Excellent written and verbal communication skills including the ability to create compelling product positioning, messaging, commercials & pricing and subsequently these up in easy to digest, channel enablement materials.Strong project and matrix management capabilities.Creative thinker with a passion for innovation and continuous improvement.A bachelor's degree in marketing, business, or a field related to the target market.What's in it For You?Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.AccessibilityAs a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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