Marketing, Communication And Crm Manager
Vor 7 Tagen
Permanent Barangaroo, NSW location Hybrid working opportunity How will I help?
The Marketing Communications Manager role sits within the Strategic Marketing Communications and Journeys team in the broader Go-to-Market (GTM) team.
This role focuses on supporting the Private Wealth Line of Business, which includes Private Banking, Investment Services, and Online Share Trading.
You'll play a key role in delivering clients an enduring financial advantage by providing insights, expertise, and opportunities that help them grow, manage, and protect their wealth.
As the Marketing Communications Manager, you will take ownership of executing client communication programs and CRM initiatives.
You'll work closely with the Private Wealth Client Experience team and external suppliers to ensure that all campaigns are delivered on time, meet business objectives, and align with the overall marketing strategy.
Key Accountabilities: Collaborate with Private Wealth stakeholders to develop and execute end to end CRM campaigns focused on acquisition and retention for Private Banking, Global Investment Services, and Online Share Trading.
Work with creative agencies and vendors to ensure all communications are delivered on time and adhere to brand guidelines and best practices, maintaining consistency across all client-facing materials.
Track and analyse campaign success metrics, identifying key insights to drive improvements in client advocacy, NPS, and retention strategies.
Use data-driven insights to proactively identify opportunities to enhance client satisfaction, advocacy, and overall retention.
Role model key values of courage, creativity, connectivity, and commerciality in all aspects of the role, fostering a collaborative and innovative work environment.
What's in it for me?
You'll play a significant part of the future of a business that has been around for over 200 years.
Our purpose is to create better futures together.
So, we'll back you in the development of your career, internal career prospects, and flexible working.
You'll also keep learning to grow your career, backed by a fantastic team of people with a can-do, supportive structure.
Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers.
This includes leave to organise adoptions, surrogacy, and foster care arrangements.
And we continue to pay your super contributions while you take all the time you need to get your new family settled.
What do I need?
The successful candidate will: Have experience in Financial Services (ideally wealth), with a focus on client communications and CRM.
Be degree-qualified in Marketing, Communications, or a related field.
Be highly organised, able to manage multiple projects and work autonomously.
Have proven CRM campaign management experience, including planning, execution, and reporting.
Be proficient in Salesforce, Adobe Creative Suite, and MS Office.
Have experience using data to inform and optimise campaigns, leveraging insights to improve performance.
Have strong written and verbal communication skills.
Demonstrate strong relationship-building skills, with the ability to collaborate effectively with stakeholders.
Be proactive, focused on results and continuous improvement.
What's it like to work there?
We are a collaborative team of passionate people with a shared ambition to make a difference for our customers, our communities and each other.
At Westpac, making a difference means creating impact, unlocking our own and each other's passions, and transformative success stories to create better futures together.
As well as competitive remuneration and a great culture, joining the Westpac family gives you access to a wide range of employee benefits to help you manage your priorities - whether that means family life, work/life balance, ambition to grow or all the little perks in between.
We'll empower you to shape your career path.
Through personalised upskilling, mentoring, and training opportunities, you're in control of where you start and how you'll grow.
As an equal opportunity employer, we are proud to have created a culture and work environment that values diversity and flexibility – and champions inclusion.
Hear from some of our people and their experiences working with us.
How do I apply?
Start here.
Just click on the APPLY or APPLY NOW button.
At Westpac, we're all about creating a supportive culture and ensuring our workplaces, branches, products, and services are accessible and inclusive for everyone—our customers, employees, and the wider community.
If you're interested in discussing workplace flexibility, please feel free to mention it in your application.
We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, veterans and reservists, and Indigenous Australians to apply.
If you have questions about the recruitment process, please email ******.
Do you need reasonable adjustments during the recruitment process?
We can provide reasonable adjustments for individuals with disability and/or neurodiversity.
If you require an adjustment to be made during the recruitment process at any stage, please email ******
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