Senior Product Marketing Manager
Vor 3 Tagen
We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.
About the team
As shopping continues to evolve, our Digital team keeps us at the cutting edge, making us more accessible, more innovative, and better connected than ever before. Driven by our innovative, inclusive, and forward-thinking culture, we create differentiated, omni-channel experiences for customers and build the next generation of digital retailing.
About the role
Coles Group is seeking a dynamic and results-driven Senior Product Marketing Manager (Snr. PMM) to lead retention and loyalty initiatives for our innovative Fulfilment proposition. Working within a passionate growth team, you will drive customer engagement and sales growth by leveraging personalised marketing strategies. Your primary focus will be on increasing customer lifetime value, enhancing loyalty, and boosting shopping frequency through targeted CRM and RFM strategies.
In this role, you will utilise customer insights and financial modelling to identify behaviours within CFC catchment areas, with the goal of accelerating retention and maximising sales from existing customers. You'll work to deepen customer relationships, activate retention levers, and promote key differentiators such as Flybuys, Coles Plus, and Coles Saver. You will also play a pivotal role in influencing the Trade Plan to reinforce trust and loyalty, while advancing our personalisation strategies to create an outstanding digital customer experience.
You will also
Influence and rally teams to bring world-class products to market. You will be responsible for briefing the Marketing, Growth and Product teams to execute your Growth strategy.
Oversee and guide the end-to-end delivery of your strategy and continually optimise it to ensure its success.
Own the targeting strategy, including identifying best-fit customers and developing audiences to inform targeting efforts across Marketing, Product, and CX.
Own the positioning & messaging for your campaigns in line with the brand.
Craft a compelling narrative to drive retention among your customers. In collaboration with marketing, you'll bring this narrative to life via compelling campaigns and optimised journeys.
Partner with product and marketing teams to ensure continued adoption and engagement of our product via retention initiatives.
Source and analyse market and competitive insights, and translate these into actionable workstreams for customer-facing teams with the goal of increasing win-rates.
Connect the dots between product, marketing, and design. You'll have superb stakeholder management and be a world-class communicator to ensure everyone knows what's launching, when, and how.
Develop and execute CRM/RFM strategies to drive growth and retention of existing customers.
Use customer insights and financial modelling to inform marketing decisions and optimise retention efforts.
Focus on increasing customer lifetime value through retention initiatives, aiming for five shops with online customers.
Enhance shopping frequency by encouraging both primary and top-up shops, leveraging Coles' key offerings such as Flybuys, Coles Plus, and Coles Saver.
Influence and collaborate on the Trade Plan to strengthen trust, loyalty, and repeat visits.
Accelerate personalisation initiatives to deliver a superior digital customer experience.
About you and your skills
6+ years of product marketing experience (e.g. launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research).
3+ years operating within a retail/eCommerce environment (desirable).
Experience operating within a complex environment.
The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritise resources.
Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders.
Strong experience crafting compelling positioning & messaging that drives product awareness, adoption, and growth.
About the recruitment process
We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive, and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation, and gender identities.
We're happy to adjust our recruitment process to support candidates with disabilities. For further information and additional contact details, visit the 'Our Recruitment Process' section of our careers site or email ******.
Job ID: 139115
Employment Type: Full time
#LI-ECOM1
#J-18808-Ljbffr
-
Senior Product Marketing Manager
vor 2 Monaten
Melbourne, Österreich Myob VollzeitThis is a Senior Product Marketing Manager role with one of the leading companies in AU right now 🔥 -- Myob -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.More About the Role at Myob 🧐🧐We’re MYOB, a business management platform designed to unleash the potential of businesses...
-
Senior Product Marketing Manager
vor 3 Wochen
Melbourne, Österreich Culture Amp VollzeitThis is a Senior Product Marketing Manager role with one of the leading companies in AU right now 🔥 -- Culture Amp -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.More About the Role at Culture Amp 🧐🧐**How you can help make a better world of work** We’re on the hunt for an...
-
Melbourne, Österreich Marketing Tip VollzeitSenior Product Manager, Content Moderation And Curation Linktree - Melbourne, VICMarketing Source: uWorkin JOB DESCRIPTION This is a Senior Product Manager, Content Moderation and Curation role with one of the leading companies in AU right now -- Linktree -- with an amazing team.They are continuing to grow rapidly.This is the chance to join right as the...
-
Melbourne, Österreich Marketing Tip VollzeitSenior Product Manager, Content Moderation And Curation Linktree - Melbourne, VIC MarketingSource: uWorkin JOB DESCRIPTION This is a Senior Product Manager, Content Moderation and Curation role with one of the leading companies in AU right now -- Linktree -- with an amazing team.They are continuing to grow rapidly.This is the chance to join right as the...
-
Senior Product Marketing Manager
vor 1 Woche
Melbourne, Österreich Nbn Co Ltd. VollzeitSenior Product Marketing Manager Apply locations: Melbourne, Sydney Time Type: Full time Posted on: Posted 2 Days Ago Time left to apply: End Date: November 15, 2024 (7 days left to apply) Job Requisition ID: 237834 Job Expectations A fantastic opportunity has presented itself for a Senior Product Marketing Manager reporting to the General Manager DX and...
-
Senior Product Marketing Manager
vor 2 Wochen
Melbourne, Österreich Nbn Co Ltd. VollzeitSenior Product Marketing ManagerApply locations: Melbourne, SydneyTime Type: Full timePosted on: Posted 2 Days AgoTime left to apply: End Date: November 15, 2024 (7 days left to apply)Job Requisition ID: 237834Job ExpectationsA fantastic opportunity has presented itself for a Senior Product Marketing Manager reporting to the General Manager DX and Products.A...
-
Senior Product Marketing Manager
vor 2 Wochen
Melbourne, Österreich Nbn Co Ltd. VollzeitSenior Product Marketing ManagerApply locations: Melbourne, SydneyTime Type: Full timePosted on: Posted 2 Days AgoTime left to apply: End Date: November 15, 2024 (7 days left to apply)Job Requisition ID: 237834Job ExpectationsA fantastic opportunity has presented itself for aSenior Product Marketing Managerreporting to the General Manager DX and Products.A...
-
Senior Product Marketing Manager
vor 2 Wochen
Melbourne, Österreich Nbn Co Ltd. VollzeitSenior Product Marketing ManagerApply locations: Melbourne, SydneyTime Type: Full timePosted on: Posted 2 Days AgoTime left to apply: End Date: November 15, 2024 (7 days left to apply)Job Requisition ID: 237834Job ExpectationsA fantastic opportunity has presented itself for a Senior Product Marketing Manager reporting to the General Manager DX and Products.A...
-
Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Tideri Jobbörse VollzeitProduct Management & Development (Marketing & Communications) Full time Fantastic career opportunity to work for Victoria's most influential business organisation Manage the go-to-market strategy development for new product launches CBD head office location with flexible and hybrid working options available Are you a strategic thinker with a passion for...
-
Senior Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Upguard VollzeitWho are we?UpGuard's mission is to protect the world's data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack...
-
Senior Product Marketing Manager
vor 4 Wochen
Melbourne, Österreich Upguard VollzeitWho are we?UpGuard's mission is to protect the world's data.We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk.With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface...
-
Senior Product Marketing Manager
vor 2 Wochen
Melbourne, Österreich Upguard VollzeitWho are we? UpGuard's mission is to protect the world's data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack...
-
Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Victorian Chamber Of Commerce And Industry VollzeitProduct Management & Development (Marketing & Communications)Full timeFantastic career opportunity to work for Victoria's most influential business organisationManage the go-to-market strategy development for new product launchesCBD head office location with flexible and hybrid working options availableAre you a strategic thinker with a passion for driving...
-
Senior Product Marketing Manager
vor 4 Wochen
Melbourne, Österreich Upguard VollzeitWho are we? UpGuard's mission is to protect the world's data.We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk.With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface...
-
Marketing Manager
vor 1 Monat
Melbourne, Österreich Marketing Tip VollzeitMoris Media is seeking a dynamic Marketing Manager to spearhead the growth and elevate the brand presence of our cutting-edge moCal brand.This is a pivotal role for a strategic thinker with a proven track record in developing and executing successful marketing campaigns aligned with moCal's mission and target audience.If you have a deep understanding of...
-
Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Tideri Jobbörse VollzeitFantastic career opportunity to work for Victoria's most influential business organisation Manage the go-to-market strategy development for new product launches CBD head office location with flexible and hybrid working options available Are you a strategic thinker with a passion for driving product success?Do you thrive in a dynamic environment where your...
-
Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Victorian Chamber Of Commerce And Industry VollzeitFantastic career opportunity to work for Victoria's most influential business organisationManage the go-to-market strategy development for new product launchesCBD head office location with flexible and hybrid working options availableAre you a strategic thinker with a passion for driving product success?Do you thrive in a dynamic environment where your...
-
Senior Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Myob Group Limited VollzeitWe're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in...
-
Senior Product Manager
vor 2 Monaten
Melbourne, Österreich Amazon VollzeitThis is a Senior Product Manager role with one of the leading companies in AU right now 🔥 -- Amazon -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.More About the Role at Amazon 🧐🧐DESCRIPTION We are seeking a driven, customer-obsessed and experienced Product Manager to oversee the...
-
Senior Product Marketing Manager
vor 1 Monat
Melbourne, Österreich Myob Group Limited VollzeitWe're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand!As the #originalstartup, our roots are in finance and accounting software, but today we are so much more.We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the...
