Media Insights Analyst
Vor 2 Tagen
Who are we?Southern Cross Austereo is Australia's leading media entertainment company, home of LiSTNR Triple M & the Hit Network.
With the ability to reach 95% of the population through our Radio, TV, and Digital channels, we're on a mission to Entertain, Inform & Inspire all Australians Anytime.
AnywhereIn 2021 we launched LiSTNR, a curated and personalised Audio-On-Demand destination.
It is home to the Hit & Triple M Networks, 25 music stations, and over 500 podcasts.
LiSTNR is Australia's #1 podcast network reaching more than 8 million monthly listeners.What's on offer for you?Permanent position based out of our vibrant Sydney or Melbourneoffice.Training and development opportunities, health and wellbeing initiatives, birthday leave, volunteer leave, concert tickets, footy tickets, social events – PLUS much moreIndustry leading, gender neutral Paid Parental Leave Policy, offering 20 weeks paid parental leave for the primary carer.Award-winning, highly supportive, and creative culture that enables you to be your best unique selfFlexible working environment (we offer a range of flexible working options to help our people balance work and home life).Attractive salary package and opportunities for growth & progression – we love to promote internally across our 52 officesAbout the role:We're looking for a Media Insights Analyst to join our Insights team based in Sydney or Melbourne.If you are a data-driven strategist with a passion for media planning and analytics; and want to be part of an insights team uncovering emerging trends in audio, we would love to hear from you.
Your strong analytical skills and ability to translate complex data sets into actionable insights will contribute to revenue growth and audience strategies.Reporting to the Commercial Insights Director, the Media Insights Analyst will be responsible for analysing and interpreting a wide range of 1st party and industry data to provide valuable insights into audience behaviour and market trends that drive positive business outcomes.What you'll be doing:Collaborating with internal stakeholders, including Sales, Content and Marketing; you will be responsible in uncovering insights that drive business objective by:Uncovering & disseminating industry trends, emerging technologies, and best practices in media analytics to continually enhance the understanding of audio advertising.Conducting in-depth analysis & reporting of audience metrics, consumption patterns, and market trends to identify opportunities for growth; communicating your findings to both technical and non-technical stakeholders.Develop & maintain reporting frameworks and dashboards that track key performance indicators and providing regular updates to key stakeholders.Experience we're looking for:A degree in Business, Marketing or Communications.2-4 years of experience in the media industry; developing communications/media plans and strategic insights.Proven experience in media planning, media analytics and/or media research, preferably within the audio or media industry.Strong attention to detail, with the ability to prioritize and manage multiple projects simultaneously.Strong analytical skills to derive, report and communicate actionable insights from complex data sets.Familiarity with media agency planning processes, tools and analytics.Familiarity in supporting sales activities (eg.
brief responses and client engagement).We are values driven at SCA - if you align with our core values, you'll be a great addition to the team:We're Better TogetherPeople are our PowerAlways CuriousWe Push Doors OpenBe GenuineStill not convinced?Head to our TikTok, Life@LiSTNR, for a sneak peek into some of the fun we have at SCAInterested?
Apply now by submitting your resume.
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