Cgl - Retail Services | Planning Director | Sydney
vor 2 Monaten
Traffik agency, part of Clemenger Group, has two exciting 12-month contract roles for experienced Planning Directors, one based in Sydney and one based in Melbourne.
If you have integrated experience with a lean towards shopper and activation, thrive when tackling a variety of briefs, and love working in a dynamic and collaborative environment, click below to apply.
Clemenger Group is an endorsed Work180 employer of choice, recognized for our commitment to helping women thrive by raising workplace standards.
Job Description We're searching for two exceptional Planning Directors to join Traffik on a 12-month contract.
Based in Sydney, these roles sit uniquely within the nexus of traditional brand strategy and shopper strategy—a space where long-term brand building meets the immediate motivations of the shopper journey.
If you thrive on merging strategic thinking with actionable insights, this role is crafted for you.
What You'll Do:
Blend Brand & Shopper Insights: Shape insight-led strategies that address both brand equity and shopper engagement, aligning brand storytelling with the practicalities of purchase behavior.
Drive Strategic Vision: Work as a strategic lead, partnering with the Managing Partner, Account Directors, and our clients to architect multi-channel solutions that resonate across the brand activation spectrum.
Integrate Data & Cultural Insights: Use a blend of data-driven analysis and cultural intelligence to create strategies that inspire creative teams and deliver measurable results for our clients.
Champion Innovation & Inclusivity: Foster a culture of innovation within the team, sharing best practices and inspiring others to think dynamically about brand and shopper intersections.
About You:
Hybrid Thinker: You have an innate ability to bridge brand vision with the immediacy of shopper needs, crafting strategies that spark both emotional connection and action.
Strategic Relationship Builder: Skilled in building trust with clients, you're a proactive thinker who can uncover and act on business opportunities that align with our agency's vision.
Insightful Communicator: Whether presenting to clients or collaborating with teams, you're adept at translating complex insights into compelling narratives.
Growth-Oriented & Adaptable: With a relentless pursuit of growth, you bring curiosity and agility to everything you do.
Why Traffik?
We are a creatively led activation agency, who through a cross-discipline BTL team move people to act.
We specialize in understanding the relationship between brand building and brand activation and employ channel specialists who empower you to maximize your budget for the most effective ROI.
Our work transcends all activation channels with a strong focus on the 'why', ensuring we partner with your brand and media agencies to deliver outstanding creative work.
We are part of the Clemenger Group, Australia's largest and most successful Marketing Communications Group, and our vision is to be 'Leading brands first thought for everything activation'.
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