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Field And Channel Marketing Manager, Korea, Australia
vor 2 Wochen
Location: Sydney or Melbourne The Opportunity:
Do you want to help drive one of the most meaningful business and social evolutions in recent history?
We're looking for passionate people who work hard and are focused yet like to have fun.
The free spirits.
The determined.
The independent thinkers who thrive in a top-notch team of diverse talents.
You'll be contributing to a positive force for progress as the world moves to a new way of working.
Everything's changing, and we'd love you to join us in further shaping the future.
Neat was founded in Oslo, Norway, by a team of creative mavericks that, for decades, have designed game-changing innovations for some of the world's most recognized video communications brands.
Delivering pioneering hardware devices that empower unique Zoom and Microsoft Teams meeting experiences, Neat enables everyone to look, feel and be at their best.
As part of the Global Marketing Team reporting to the APAC Integrated Marketing Director, the Field & Channel Marketing Manager for Korea, Australia and New Zealand (KANZ) will be responsible for all in-country demand generation initiatives and events in collaboration with Sales, Channel Partners, and Alliance Partners.
In this role, you will help build and execute lead-generation programs and partner-related marketing activities that are aligned with regional sales goals to maximize revenue potential through our channel and alliance partners.
You will also work closely with internal and external stakeholders to plan, manage, produce, and promote in-country virtual, hybrid and physical customer and partner events that generate leads while maintaining a balanced budget between audience acquisition and events production.
You will own the in-country events calendars and oversee the optimization of event investment in each market.
Responsibilities: Own the in-country marketing strategies and manage demand generation campaigns in collaboration with sales, distributors, channel partners, and technology alliance partners to drive revenue growth for the region.Plan and execute virtual, hybrid, and onsite events and engagements to increase mindshare, generate brand awareness and acquire leads.Adapt global marketing programs and communications, and/or develop bespoke programs for customers and partners in each market.Work in partnership with Neat's Sales and Marketing Teams to develop quarterly marketing plans to meet regional pipeline development.Track and report on co-marketing effectiveness, ensuring alignment with in-country business plans, and optimizing the return on marketing investment.Ensure all announcements, campaigns and programs are executed with excellence and aligned to Neat's brand guidelines.Collaborate with the regional sales and marketing teams to develop, manage, and execute effective in-country marketing campaigns, social media selling, and outbound communications to address audience segments based on local/regional relevance.Track performance across all marketing initiatives to provide data-backed insights and results for optimization and to uncover new opportunities.Work with in-country Sales teams and channel partners to develop quarterly joint marketing plans to meet pipeline development needs.Key Qualifications: You are a passionate marketer with a deep understanding across marketing disciplines.You have a comprehensive understanding of the local commercial markets in Australia, New Zealand and Korea, and a proven ability to create compelling B2B messages, communications, and end-to-end campaigns.You are comfortable with ambiguity in white space, enjoy solving challenges, and excel at delivering high-impact programs that achieve business objectives.Your attention to detail is top-notch, and you have a proven ability to be meticulously thorough and accurate when simultaneously managing and accomplishing multiple competing priorities.You have proven leadership capabilities and work well collaborating across all levels of the organization, and with channel partners.You demonstrate experience utilizing data and research to drive actionable insights to develop marketing strategies and plans.You are concise and creative, developing content elements to strongly engage with customers, partners, communities, and influencers.Requirements: Fluent in written and spoken English and Korean.Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.10+ years of experience in channel marketing, demand generation, and events management, preferably in a Hi-Tech or SaaS environment.Digital & events marketing domain knowledge preferred.Understanding of marketing automation concepts and software tools to capture leads & measure the commercial impact of marketing investments.Proficiency in CRM/PRM and partner-centric toolset.Business/marketing analytics knowledge is desired.Strong stakeholder management experience, with a focus on customer experience and engagement.Obsessed with delivering a compelling customer experience through relevant, connected customer engagement.Willingness to travel up to 50% of the time, and when necessary.Ability to thrive in a fast-paced, deadline-driven, and dynamic environment. #J-18808-Ljbffr
