Senior Manager, Customer Journey Transformation | Sydney, Au
vor 1 Monat
Senior Manager, Customer Journey TransformationWestpac Banking Corporation, Sydney, Australia
Job Description 12 month contract opportunitySydney basedHybrid working available How will I help?
This role will be responsible for making the different components of our MarTech, AdTech and marketing operations work together seamlessly for greater performance.
The Senior Manager will play a key role in bringing together strategy, insights, analytics, digital enablement and design thinking to help articulate and implement a customer behaviour strategy that is truly inspiring to customers and our business.
Key Responsibilities:
This role will:
Deliver use cases for Martech and support deliverables required to meet program milestones.Work with Senior Change Manager to ensure our people have the right pathway, skills and capability.Determine key requirements and recommendation for transition of customer marketing campaigns into the new solution.Define the plan to migrate and decommission of legacy capabilities.Have a clear plan on where and when efficiencies can be realised between Martech and Adtech. What do I need?
The successful candidate will have:
Deep technology understanding from proven delivery.Adobe/Salesforce knowledge and expertise.CM3 and CQM architecture.Technology and Data relationships.Ability to interpret, translate and share key knowledge between marketing/business stakeholders and technologists.Project and stakeholder management ability to connect and manage the dependencies between Build and Run. How do I apply?
Start here.
Just click on the APPLY or APPLY NOW button.
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