Campaign Lead
vor 1 Monat
Company DescriptionCalling all experience creators
Let's go to the pub" Chances are, it's one of ours.
The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone.
In every community, the pub is where stories are made and retold.
A place to escape, and feel at home.
With passion on tap, our team adds to every pub's story.
A great local is made up of great people.
And together, both sides of the bar create something special.
Job DescriptionAs the Campaign Lead, you will lead the end-to-end execution of campaigns to drive growth for the business.
You will ensure the successful planning and execution of campaigns, working cross-functionally with the broader marketing team, business stakeholders, and agency partners, and your project management skills are second to none.
Here's a snapshot of the Campaign Lead responsibilities:
Campaign Execution: Lead and execute campaigns end to end, autonomously developing project timelines and budgets to achieve desired business outcomes, ensuring alignment with the overall brand strategy and goals.Campaign Brief Ownership: Own the overarching campaign brief, including creative direction and communications, collaborating with internal stakeholders and external agencies to ensure clarity of message and simplicity in execution.Collaboration: Work closely with key stakeholders to align initiatives, resolve misalignments, and continually optimise our ways of working to ensure successful campaign delivery.Storytelling & Innovation: Drive the marketing and business mindset by using a storytelling approach to campaigns, leveraging creativity and technology in innovative ways to achieve commercial outcomes.Brand Integrity: Actively champion brand identities, ensuring all campaign touchpoints reflect key messages that align with the overarching brand purpose and values.Performance Monitoring & Optimisation: Lead post-campaign reviews, providing strong executive summaries on key learnings and performance.
Ensure that insights from these reviews inform future campaigns for continuous improvement.QualificationsNow let's talk about you:
Proven ability to project manage marketing campaigns end-to-end, with the ability to implement strategy into action, delivering at scale.Experience in hospitality is highly desirable.Extensive experience within a dedicated marketing environment.Tertiary qualifications, preferably in Marketing or equivalent experience.Strong understanding of optimization techniques and using data to inform plans.Budget management experience.Experience leveraging customer insights to derive a plan.Excellent presentation and data storytelling skills.Proven capability and resilience across matrix organisations, with experience managing diverse stakeholders both internally and externally.Project management & agile mindset/experience are advantageous.The benefits are good too An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands.
Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.As a valued member of the team, your health and wellbeing is our top priority.
You will have access to a range of free services to help you live well and support your physical, mental, and financial wellbeing.Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career.
This is just the start, so dream big.At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.
Additional InformationWe are together creators.
We're big, but part of something much bigger.
ALH is in good company, sitting alongside the likes of Dan Murphy's, BWS, Pinnacle Drinks within the Endeavour Group.
Together we create the moments that bring millions of people together.
And together we have more fun, create more opportunities, and score a lot more goals.
We're serious about having a good time - creating a safe, inclusive, and fun place to rock up to.
We're all about creating a more sociable future, together - for our customers and each other.
You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.
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