Qualitative Strategist

Stretch your left and right brain thinking and combine intuition with logic.This independent, values-driven insights agency decodes culture, explores human behaviour, and deeply connects the dots between people and brands.Innovative and strategic, they combine qualitative research, BSCI, cultural insights, AI, and quantitative analytics to unearth insights.B-Corp accredited, everything they do is centred around making the world a better place and having strong partnerships with socially aligned commercial brands, charities, NGOs, and government departments across industries, from mental health to sustainability, education, and technology.They build brands, create experiences, plan futures, and work on interesting topics such as: Understanding the future needs of Australian housingJoining the dots between fashion and female empowermentThe changing patterns of media consumptionExploring Gen-Z relationships with love and datingCreating behaviour change campaigns to help teens stay safe onlineUnderstanding how to convert one-off donations to regular givingReducing risky driving through behavioural interventionsThe role: Qualitative StrategistQualitative strategists are curious, inquisitive, and problem solvers who love exploring what and why.This is an awesome opportunity for an emerging qualitative researcher to fast-track their career development, be involved in all aspects of the research process, and learn from some of the sharpest minds in the industry.You'll work on customised projects and, with the support of amazing leaders, further your experience in designing research, writing discussion guides, and building up your qualitative methodological toolkit—such as in-depth interviews, workshops, online communities, groups, ethnography, observations, and AI.You'll then translate qualitative and quantitative research into stories, test ideas, write trend reports, design evidence-based interventions, and deliver reports and presentations to social, commercial, and not-for-profit clients.We're looking to speak to individuals who have:2+ years' experience in qualitative insights/strategy/researchA multidisciplinary approach to problem-solvingEmpathy, curiosity, and have their finger firmly on the pulseQual toolkit—workshops, in-depth interviews, focus groups, online communities, ethnography, and observationsAn understanding of BSCI and quant skills would be highly advantageousTo apply or for additional information, please get in touch with Emily Moser at or call me on for any further information.About Resources GroupWe are the Leading Global Talent Agency for Insights, Analytics & Data Strategy.
Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move.
We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background. #J-18808-Ljbffr