Public Relations Manager
Vor 5 Tagen
Add expected salary to your profile for insights
We have an opportunity available for a passionate PR Manager to join our team
About the Role
The PR Manager for Lush Australia and Aotearoa is responsible for telling the incredible story of our brand, products, and values that make Lush unique.
As a company that doesn't rely on algorithms, social media obsession, and traditional paid advertising, our approach to messaging is all about authenticity and building a real community.
In this role, you will develop and execute impactful PR campaigns, build and maintain key media relationships, and manage influencer partnerships.
We're looking for a passionate, kind, and creative individual to lead our PR strategy in the AUSAO region to grow the Lush community in innovative ways, while staying true to the brand we've built over 25+ years.
Key Objectives: Leverage PR tactics and trends to be at the forefront of conversations and establish Lush as the most talked about Brand in Australia and Aotearoa.Develop an impactful PR strategy that aligns with our global and local marketing goals and drives media coverage, brand reach and positive footfall and digital traffic to Lush.Work with agencies and internal teams to build brand awareness, drive demand, and grow the LUSH community.Key Responsibilities: Partner with the Brand Lead and other stakeholders to develop and execute a locally relevant PR strategy with exciting, relevant ideas that are aligned with the global vision and also help achieve local business goals.Cultivate and maintain relationships with media and influencers across the region, to secure impactful coverage and awareness.
Top tier media contacts required, at national and regional publications and broadcast stations.Develop creative PR stories, pitches, mailers and activations to elevate the brand presence and reputation with media and influencers, resulting in exceptional media coverage.Have contacts across different verticals - ranging from beauty and consumer lifestyle publications, to business, tech and sustainability press.Manage and brief PR agencies in Australia and Aotearoa, ensuring they are aligned with the brand objectives and meeting their KPIs and agreed goals.Look for and secure opportunities in thought leadership for local stakeholders as well as Global spokespeople.Campaigning Support: Support LUSH's initiatives in activism and campaigning for social change.Provide strategic advice on PR opportunities and risks related to cause-driven messaging.Collaborate closely with our Advocacy & Activism Executive to maximise the impact and reach of our campaigns.Operations: Manage the daily function of the press office and agency partners.Press reporting to ensure KPI's are met (align with Global reporting processes) and produce timely insights to support decision making.Support in product planning, budgeting, and stock control for PR and branding needs.Manage awards submissions.Cultivate and sustain strong relationships with both local and global colleagues spanning across different business functions.Provide coaching for local spokespeople, enhancing their media expertise and supporting corporate communications.Collaborate across teams to support ethical campaigns, crisis communication, and community-building initiatives.Our Perfect Match Has: 3+ years of PR experience in the retail and/or beauty sectors.A proven track record of successfully managing (creative) PR campaigns from ideation to execution.A demonstrated ability to secure coverage across traditional media, social platforms, and influencer networks.Excellent oral and written communicator who conveys information naturally, intelligently, and credibly.Knowledge of local market trends and global alignment practices to ensure culturally relevant messaging.Sensitivity to ethical and advocacy-related communications.The ability to establish and maintain positive working relationships both internally and externally.Experience in orchestrating immersive branded events.Experience in managing PR budgets to deliver cost-effective results.Experience working in a global or cross-functional environment, aligning local strategies with broader goals.An up-to-date understanding of media landscapes, influencer marketing, and emerging PR tools.Hands-on experience managing challenging situations with media and public sentiment.An out-of-the-traditional-PR-box approach, be disruptive in the industry.Who are we? LUSH is a global manufacturer and retailer of fresh handmade cosmetics.
We are known for our unique bath and beauty products, personalised customer service, in-store activism and fun shop atmosphere.
LUSH is a campaigning company, working across human rights, environmental protection and animal welfare.
We offer: A dynamic and progressive work environment that celebrates diversity.Benefits such as paid birthday leave, a generous discount on LUSH products and a welcome pack.Company-sponsored Employee Assistance Program with free access to psychological, financial, legal and dietary advice.50% discount on all Lush products.Hybrid work options available.Applications: To be considered for this role, please apply by answering the questions below and uploading your current resume and cover letter.
Ensure all attachments are in PDF format. The applications for this role will be closing midnight Sydney time on Sunday 19th January 2025, so apply as soon as possible.
At LUSH, we believe that by fostering a culture of inclusion and respect, we are doing our part in building a world where there is equal opportunity for all.
We are an equal opportunity employer and we celebrate our diverse workforce. Your application will include the following questions:
Please describe your eligibility to work in Australia;Please select the date you are available to commence employment/your notice period, if successful;Do you currently or have you ever worked for LUSH?
If yes, please provide the store/department that you worked in and the name of a manager we can contact for a reference;Do you have three years experience working within the PR industry?Do you have experience managing teams or agencies?What experience do you have building media connections and maintaining relationships within the Australian media landscape?What about Lush do you feel most drawn to? #J-18808-Ljbffr
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