Direct Marketing Coordinator
vor 4 Wochen
Intermediate level marketing professional with CRM experience needed to drive customer engagement through MS Dynamics 365 (CI-J).
Hybrid work practices and supportive team environment Diverse & inclusive culture focused on learning and personal growth Email & database marketing to 200,000 CHOICE members As Australia's leading consumer advocacy group, the customer experience is very important to us.
We are continually looking to engage more effectively with our audiences to showcase value, encourage repeat usage, and drive the acquisition, retention, and loyalty that ensures continued financial support for CHOICE's nonprofit mission.
Our Membership Team supports the delivery and optimisation of direct marketing programs (predominantly email) that are designed to improve and grow the relationship between CHOICE and our owned audiences in order to meet commercial and marketing targets.
The opportunity As our new CRM Journey Coordinator, you will create engaging emails and newsletters for various audiences, manage customer journeys, and create personalised marketing campaigns that drive audience engagement and subscription revenue.
You'll create content plans by collaborating extensively across the organisation, using data-driven insights to evolve and improve customer journeys, as well as communicate learnings, recommend experiments, program optimisation initiatives, and much more.
Use Microsoft Dynamics 365 to analyse data, understand behaviours, and create targeted segments. Design and automate customer journey maps for personalised engagement. Align strategies with sales, service, and marketing teams, and provide data-driven insights. Ensure effective use of Microsoft Dynamics 365, stay updated on features, and resolve technical issues. Generate and present reports on customer engagement and campaign performance. To secure this role, you must already be proficient using Microsoft Dynamics 365 Customer Insights - Journeys (CI-J) and be able to demonstrate your experience in building and managing customer journeys on the platform.
What will set you apart from the competition is your experience working with large membership/customer databases and/or CRMs.
About you You know how to manage multiple cross-channel audience engagement programs having gained a thorough understanding of lifecycle marketing, marketing automation & email marketing best practices in your previous role(s).
You are naturally organised and methodical in your work and enjoy discovering and building comprehensive solutions in a systematic & thoughtful way.
You enjoy data analysis and pride yourself on the quality of your reporting and insights and are comfortable sharing/presenting your work to a wide audience.
Bachelor's degree in Marketing, Business, IT, or a related field is preferred. Highly proficient with Microsoft Dynamics 365 (Customer Insights - Journeys, latest version preferred). Experience in building and managing customer journeys and marketing campaigns. Ability to handle multiple projects and work independently. Knowledge of data privacy regulations and best practices. Proficiency in data visualisation tools like Power BI is preferred. You are looking for a role that will allow you to spread your wings and work on varied and high-impact projects collaborating with interesting and diverse cross-functional teams.
You are also looking for an experienced mentor and manager and an organisation committed to your ongoing training and professional development.
About CHOICE Set up by consumers for consumers, CHOICE is the consumer advocate that provides Australians with information and advice, free from commercial bias.
As vital today as when we were founded in 1959, CHOICE continues to fight for consumers and uncover the truth.
CHOICE is an ethical workplace that 'walks and talks' the organisational values Truth, Help and Impact.
We believe that a diverse and inclusive workplace creates a positive working environment for all employees and helps us better represent Australian consumers.
For more information please contact James McCay on ******
#J-18808-Ljbffr
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