Growth Product Manager
vor 1 Monat
About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC's Disruptor 50 five years in a row, CNBC's World's Top Fintech Company, Forbes' Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we'd love to hear from you
The Role
Build the next-generation MarTech and product growth capabilities to achieve a step-change in new customer acquisition and develop long-term customer engagement across all of Tala's active markets. As a member of the Global Product team, you will be specifically responsible for customer acquisition and lifecycle marketing services, as well as building out referral functionality across Mexico, the Philippines, and Kenya, with additional markets launching in 2025 and beyond.
What You'll Do
Execute a global growth strategy across multiple focus areas, including performance marketing, customer attribution, lifecycle marketing, and customer referrals
Build and scale the core global growth infrastructure needed for Tala's markets to thrive, including capabilities for managing customer data for performance marketing and attribution, services that power multi-channel communications, and configurations unlocking market-specific referral programs
Own the end-to-end product lifecycle, from ideation to launch, and iterate continuously based on data-driven insights as well as customer and market team feedback
Establish and track comprehensive product performance metrics to both assess the impact of growth and engagement initiatives as well as decisively react to dips and spikes in monitoring
Partner closely with Performance Marketing, Lifecycle Marketing, and Product Marketing teams to identify key customer pain points, and implement high-leverage opportunities within a dedicated scrum team
What You'll Need
3+ years experience in Product Management, with a strong customer-facing background in mobile apps, finance, or related industries
Familiarity with leveraging third-party technology for customer acquisition and engagement (eg. Adjust, Branch, Braze, Firebase, Google Analytics)
Capable consumer of modern analytics tools with strong data fluency
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we're proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
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