Head Of Digital Experience

vor 1 Monat

Sydney, Österreich Cheil Worldwide Australia Pty Ltd Vollzeit

Digital & Search Marketing (Marketing & Communications)Full timeThe Head of Digital Experience will be responsible for partnering with our client and evaluating the client's e-commerce performance and .com operations; to make recommendations for enhancements and modifications in order to increase conversion and ROI.This role involves overseeing website optimization, UX/UI design, content strategy, and e-commerce initiatives to enhance customer engagement and conversion rates.As part of the senior leadership team, this role will lead cross-functional teams to drive growth and innovation, ensuring all digital initiatives are aligned with business objectives.Responsibilities:Develop and execute a comprehensive digital strategy that integrates SEO, CRO, UX, development, and data to drive business goals and enhance the digital presence of our clients.Oversee ongoing CRO initiatives, using A/B testing, personalization, and analytics to enhance customer journeys and maximize revenue.Oversee SEO team in developing and implementing strategies to increase organic traffic, improve rankings, and drive qualified leads.Oversee UX & development teams in delivering best-in-class digital designs and solutions.Collaborate with senior leadership to ensure the digital strategy supports company-wide objectives, such as revenue growth and market positioning.Act as the point of contact between all relevant parties.Craft ecommerce recommendations through consultation with clients.Identify and Analyse KPIs on web traffic and lead conversion funnels.Analyse data and online behavior to drive online conversion.Measure and monitor performance of content, adoption of new features and postproduction build.Ensure efficiency and effectiveness of all digital channels.Nurture partnerships with new and existing software vendors to drive capability improvements and new business opportunities.Champion a culture of innovation and continuous improvement within the digital experience team.Qualifications and Experience:5 years plus previous experience in a similar role.Strong understanding of digital marketing, web development, e-commerce.Strong understanding of UX/UI and information architecture design principles.Strong understanding of conversion rate optimisation & A/B testing.Strong understanding of customer relationship management (CRM) and email marketing.Previous experience or knowledge of Hybris and Adobe Experience Manager preferential.Strong understanding of ecommerce KPIs, usage and strategic frameworks.Knowledge of customer decision journey planning.Excellent verbal, written and visual presentation skills.Personal Attributes:Strategic thinker.A flexible and positive approach.Ability to work independently, be flexible, and have good time management skills.Strong interpersonal and communication skills, both written and verbal.Excellent planning, organisational and negotiation skills and strong attention to detail.Resilient, with a robust work ethic that is adaptable to change.Vibrant and engaged personality.High level of emotional intelligence.Active listener.How you can join the team:If this interests you so far, you can now submit your application to us by clicking "Apply".Cheil is an Equal opportunity employer committed to embracing a diverse and inclusive work environment.If you require any reasonable adjustments during any part of the recruitment process, please let us know.Due to the number of applications, we receive, only candidates that meet our criteria will be short-listed and contacted.
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