Growth Marketer
vor 10 Stunden
A Bit About UsEventsAir is a leading provider of award-winning event management software to organizers of in-person, hybrid and virtual events.As a technology leader with a long 30-year heritage in the event-tech industry, our platform and services are trusted by more than 9500+ professional event planners globally.
Capable of supporting small corporate events to large multi-faceted conferences and exhibitions, EventsAir has been used for some of the world's most demanding events including the Rugby World Cup, London Olympics and Birmingham Commonwealth Games.Having secured major investment from private equity firm, The Riverside Company, EventsAir is continuing to expand and accelerate its global presence in the event-tech marketplace, and we invite you to be part of this extraordinary journey.The Growth Marketer OpportunityAre you passionate about driving growth through innovative and data-driven marketing strategies?
As the Growth Marketer at EventsAir, you'll have the opportunity to shape the future of event technology by fuelling our global growth initiatives.In this hands-on, execution-focused role, you'll design and implement high-impact campaigns, optimize funnels, and collaborate closely with Sales and Marketing teams to deliver measurable results.
If you're proactive, results-oriented, and thrive in a fast-paced, collaborative environment, this is your chance to make an impact.This role is a hybrid 6-month contract with a view to extension for a maternity leave cover, based in our Brisbane Headquarters, offering a unique opportunity to take ownership of critical growth initiatives and drive real business outcomes.
Ideally, this role will commence on or around 01 February 2025 for a handover.Key Role Responsibilities and AccountabilitiesDemand GenerationPlan, execute, and optimize end-to-end, multi-touch demand generation campaigns across digital channels.Develop and run outbound and inbound marketing activities, including email campaigns, content syndication, ABM, vertical-specific campaigns, and other growth activities.Collaborate with the Sales team to align demand generation efforts with outbound sales campaigns and pipeline goals.Funnel OptimizationMonitor and optimize the sales and marketing funnel to maximize conversion rates from lead generation to customer acquisition.Leverage A/B testing, user behavior analytics, and data insights to refine messaging, landing pages, and CTAs for better performance.Execute lead nurturing campaigns to convert Prospects into MQLs and SQLs.Campaign Analytics and ReportingTrack and analyse campaign performance metrics, such as lead generation, pipeline contribution, and revenue impact, to inform ongoing strategy.Continuously refine campaigns based on performance data to maximize ROI.Marketing Automation and CRMUtilize HubSpot to design and implement campaigns, workflows, and email sequences for lead nurturing.Support BDRs by building email cadences in our outbound platform, Outreach.Content CollaborationWork closely with the content team to create and repurpose content for campaigns, such as reports, blogs, emails, and case studies.Experimentation and InnovationTest new tactics, channels, and strategies to find creative ways to reach target audiences.Run experiments to identify opportunities for optimization and growth.What Will You Need to Be Successful in our Growth Marketer Role?Essential Skills and Experience3–5 years of hands-on experience in growth or digital marketing, with a focus on execution in a B2B or SaaS environment.Proven track record of running demand generation campaigns across digital channels.Experience with marketing automation platforms (e.g., HubSpot) and CRM systems for campaign management, lead tracking, and reporting.Strong analytical skills with the ability to derive actionable insights from data and optimize campaigns for performance.Excellent project management skills to handle multiple campaigns and meet deadlines.Bonus Skills and ExperienceAbility to write clear, engaging copy for marketing campaigns.Experience with account-based marketing (ABM) strategies and tools.Familiarity with tools like Google Analytics, Google Ads, LinkedIn Ads, and heat mapping software.Knowledge of A/B testing tools and methods for conversion optimization.Understanding of sales enablement practices to align marketing efforts with sales goals.Interest or experience in content creation, such as blogs, webinars, or whitepapers.What to ExpectOur marketing team are a friendly, social, and experienced group that values collaboration and creativity.
We take pride in owning our individual functions while coming together to tackle projects as a united team, always leveraging each other's expertise.From weekly lunch outings (the local Korean food truck is a favorite)
to our carefully curated snack corner, we know how to enjoy our time together while staying focused on delivering impactful results.Why Become an AirStar?Fantastic flexibility: Embrace true work-life balance with hybrid roles for everyone, regardless of your level or role.
Need to manage the school run or attend a milestone family event?
We've got you covered.Extra leave for the holidays: Three bonus days to bridge the festive season, so you can recharge with loved ones.Parental support: We provide extra maternity and paternity leave on top of statutory allowances, giving you precious time with your growing family.
In difficult times, our compassionate miscarriage and stillbirth leave policies offer support when it's most needed.Wellbeing assistance: Access expert counselling through our Employee Assistance Program anytime.Vibrant social culture: Quarterly socials on our deck (HQ perk)
with great food and even better company.Be a champion: We love to champion and promote causes close to our heart.
Think: International Women's Day, R U OKAY?Growth opportunities: Internal promotions, secondments, and career pathways across teams.Wellness perks: Healthy snacks, walking breaks, standing desks, and free flu shots at HQ.Upskill support: A $1,000 annual Learning & Development budget to fuel your growth.Work from anywhere: Two weeks per year to work remotely from wherever inspires you.Recognition that counts: Earn points and rewards through our employee recognition program.Don't just be a star, be an AirStar.
Apply now through the link.
*Recruiters need not approach us- we got this
*
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