Digital Marketing Specialist
vor 2 Wochen
White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.
Key ResponsibilitiesPerformance MarketingStrategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc.Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.Optimisation: Continuously test and optimise campaigns to improve performance.
This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry.Affiliate MarketingProgram Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance.Recruitment and Onboarding: Identify and recruit new affiliate partners and influencers.
Ensure they are onboarded and educated on the brand and its products alongside AM's.Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales.
Use this data to optimise campaigns and improve performance.Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties.GeneralBudget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI.Content Creation: Collaborate with the content team to create engaging and effective marketing materials.Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting.Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats.Weekly Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms.
Include key metrics, insights, and recommendations for improvement.Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines.Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency or account manager.RequirementsMinimum 3-4+ years' experience managing SEM and/or Affiliates campaigns (in-house or agency-side)Google certifications in Analytics or PPC/SEM is preferredHigh-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and WordExperience with analytics tools including Google Analytics 360 or Adobe AnalyticsA passion for understanding consumer insights and the ability to translate those insights into actionable business ideasAbility to problem-solve & be reactiveProactively seeking out opportunities to keep across new industry trends or technologiesHigh-level of attention to detail, excellent communicator and collaborative team-playerAbility to analyse data & identify potential business opportunities to grow revenue and increase conversionExcellent time management & ability to always meet targets & deadlinesBenefitsBrand new offices including an onsite gymGreat, fun and collaborative team cultureGenerous monthly clothing allowance + ongoing discountsFun events throughout the year #J-18808-Ljbffr
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