Data Analyst
vor 1 Monat
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Data AnalystDivision: Australia Retail
Location: Melbourne
About UsAt ANZ, we're applying new ways technology and data can be harnessed as we work towards a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
About the RoleAs a Data Analyst in our Personalisation tribe, you'll play a key role in helping to improve customer engagement by sending the right message at the right time in the right channel, leading to better customer experiences, and better outcomes for the customer and the bank. You will use data to identify and understand opportunities to improve and personalise our customer experiences, especially around identifying potential victims of diverse types of scams and fraud, identifying the right customers to target with relevant messages and through the right channels.
Role Type: Permanent, Full time
Role Location: Melbourne What will your day look like?As a Data Analyst, you will:
Assist journey experts to identify opportunities by answering questions using data analysesOpportunity sizing and high-level impact analyses in order to inform prioritisationCustomer segmentation and profiling to inform marketing, personalisation, and content strategiesUnderstand and measure customer journeys and conversion funnels, identifying points of friction and analysing opportunities to optimise experience and site effectivenessWork with the Predictive Analytics & Activation team to workshop potential solutions and reporting for each initiativeSupport and develop ad-hoc analyses and reporting solutions which measure initiative valueWhat will you bring?To grow and be successful in this role, you will ideally bring the following:
Strong experience with tools and techniques for analysis, data manipulation and presentation (SQL, Teradata, Python, Excel)Experience combining disparate data from multiple sources to create a complete understanding of a problem or opportunityHands-on experience with Adobe Analytics or similar toolsStrong written, visual and verbal communication of analysis insights and recommendations to a non-technical audienceKnowledge of banking industry, marketing/personalisation data and techniques, and next-best-action / arbitration / real-time decisioning conceptsAnalytical inquisitive mindset with a continuous improvement focusA team player with a coaching mindset, able to bring people on a journey and help them growA degree in a quantitative discipline such as data science, business analytics, mathematics, actuarial studies, engineering, IT or any other related field.Data micro-courses from providers such as Datacamp, Udemy and CourseraYou're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
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