Crm Manager
Vor 2 Tagen
About Zeller At Zeller, we're champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up taking on the ambitious goal of reimagining business banking and payments.
We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances.
So we're hard at work building the tools to make it happen.
Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals.
With an exciting roadmap of innovative new products under development, we are building a high performing team to take on the outdated banking solutions.
If you are passionate about innovation, thrive in fast-paced environments, embrace a challenge, hate bureaucracy, and can't think of anything more exciting than disrupting the status-quo, then read on to learn more.
As Zeller's CRM Manager, you'll be responsible for managing our merchant database, including all communications, segmentation, and subscription programs.
You will use email and other channels to grow our database, drive demand, aid onboarding, improve engagement, x-sell products and features, and strengthen retention from our database of current and potential merchants.
You will collaborate with creative, sales and product teams to refine and optimise customer lifecycle communications, helping to onboard new merchants and drive engagement with new products available to them within their Zeller Account.
You'll also be responsible for Zeller's demand generation strategy, owning lead capture, scoring, quality, and delivery to sales team members.
The right candidate will be a hands-on, up-and-coming B2B marketer, with strong skills in all things email, lifecycle and demand-generation.
You'll come armed with skills in content creation, customer communications, HTML, workflow development, rules and exception management, audience segmentation and CRM analytics.
Role responsibilitiesBrief, design, and deploy emails that drive amazing engagement and align with the Zeller brand.Own the complete customer lifecycle, from sign-up, to activation to onboarding, education, to establishment, and retention.Execute lead generation campaigns that aggressively grow the top of funnel lead pipeline.Manage an efficient demand generation program, incorporating lead delivery, nurturing, scoring, and campaigns that convert leads through to new opportunities for sales team members.Schedule, plan, build, test, send and report on CRM communications via the Hubspot Marketing Hub.Monitor merchant churn and execute campaigns that minimise it.Drive engagement and frequency with new and existing customer communications to ensure that Zeller is kept top of mind.Collaborate with the Product Marketing team to announce new features and products in creative, engaging, and targeted ways.Ongoing A/B testing to consistently optimise and improve all Zeller communications.Deliver analytics and insight that showcases the impact of each campaign, and determine opportunities to scale.Deeply understand Zeller's merchants and identify opportunities for growth and optimisation at every stage of their lifecycle.Own and optimise the merchant experience in the onboarding funnel to help us exceed our ambitious growth targets.Qualifications and experience2 - 3 years of hands-on experience in CRM, email marketing, and / or demand generation.Experience using Hubspot is essential (Marketing Hub, Emails, CRM, and Workflows)A proven passion for CRM and lifecycle marketing.You are always thinking about opportunities that we should be doing — developing new campaigns, analysing data to identify opportunities to improve, and planning and launching impactful programs that drive proven results.Outstanding attention to detail and an eye for design; down to the subject line, preview, alignment or image crop.A solid understanding of CRM analytics and A/B testing.
You're an advanced excel nerd.A tertiary education, or a track record of relevant experience that proves it wasn't needed.A creative mind that can deliver and execute on bold ideas.A can-do attitude.
You're not afraid to roll-up your sleeves and make it happen, and aren't overwhelmed by a deadline.A hunger to win; you thrive on having a target and achieving it at all costs.How we work Our team thrives on the energy of being together.
While technology connects us virtually, we love the in-person collaboration and spend majority of our work week at our spacious (and fully stocked with snacks) Melbourne CBD office.
Like the rest of the team, you'll benefit from A competitive salary package, including equity from an early stage;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia's most exciting scale-ups.
At Zeller, we are looking for passionate people with drive and integrity.
You are encouraged to apply even if your experience doesn't exactly match this job description.
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