Digital Marketing Specialist
vor 11 Stunden
Caulfield Grammar School is an internationally recognised, independent, co-educational school committed to providing exceptional educational opportunities from Early Learning through to Year 12.
With over 3700 students across 3 campuses and our Student Experience Programs in Yarra Junction and Kakadu, Caulfield Grammar passionately strives to deliver innovative specialist educational programs enabling quality learning every day, in every experience, for every learner, for life.
The Role We are thrilled to offer an exciting opportunity for a passionate and driven Digital Marketing Specialist to join our dynamic marketing team at Caulfield Grammar School.
In this role, you will play a key part in planning, executing, and optimising innovative digital marketing strategies designed to boost brand awareness, drive engagement, and achieve measurable conversions.
With a strong focus on leveraging digital channels, you will work to enhance the school's online presence and ensure alignment with broader marketing objectives.
This is a 9-month fixed term (maternity leave), full-time opportunity based at our Caulfield Campus, with the opportunity for an extension.
Key Responsibilities: Plan, create and implement comprehensive digital marketing plans aligned with school objectives.Identify and segment target audiences, crafting tailored strategies to effectively engage them across diverse digital channels.Collaborate with external agencies to manage day-to-day digital executions and ensure alignment with the school's overall digital strategy.Oversee end-to-end website management, ensuring seamless functionality, engaging content, data tracking, and alignment with the school's brand and strategic goals.Design and implement digital communication strategies to support the Caulfield Grammar School Foundation's fundraising initiatives, events, and endowment programs, driving donor awareness and engagement.Leverage strategic planning, data analysis, and creative thinking to generate and convert prospective leads into meaningful connections.Foster strong relationships with key internal stakeholders to ensure collaboration and alignment across departments.Model and uphold the values and behaviours of Caulfield Grammar School, acting as a brand ambassador in all interactions.Skills and Qualifications: Experience in end-to-end marketing/communications campaign management including reporting, advertising, editorial planning, and content creation (print & digital).Experience coordinating multi-channel marketing and communications campaigns, advertising coordination, and strategic placements.An analytical approach with a strategic mindset to develop, deliver, and evaluate engaging marketing and communications solutions.Experience editing backend websites using WordPress and familiarity with Adobe Suite.Strong written and verbal communication skills to engage internal and external stakeholders.Qualifications and/or relevant experience in Marketing, Communications, and Public Relations.Hold a current Employment WWCC or willingness to obtain.Why Caulfield Grammar School Our culture is defined by the five values: Pursuing Excellence, Inspiring Creativity, Thriving Together, Embracing Diversity, and Living Wholeheartedly.
These values guide the way we work together with passion and authenticity based on our guiding principle of a Mind for Life.
For more information about pursuing a career of excellence at Caulfield Grammar School, please visit our Employment Page.
Our Benefits Competitive base and Superannuation.Continuous professional development opportunities.Access to outstanding facilities and resources.Health & Wellbeing activities throughout the year.Employee Assistance Program (EAP).How to Apply Please submit your application by clicking on the APPLY button to be directed to our website.
Applications will be reviewed and screened upon submission.
Enquiries: Caulfield Grammar School is committed to ensuring the safety and wellbeing of our School community.
All employees, direct/indirect contact volunteers, third-party contractors, and external education providers are required to comply with our Child and Youth Safe Policy and our Child and Youth Safe Code of Conduct.
Applicants will be required to undergo background checks as per the Schools Security Vetting Policy and guidelines.
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