Head Of Marketing, Dhf
vor 1 Monat
Head of Marketing, DHF - 12 months max term
Sydney NSW, Australia
Req #364
Thursday, 10 October 2024
About Avant
Avant is Australia's leading medical defence organisation with a proud heritage of protecting Australian medical professionals for over 125 years. Avant now represents 80,000 health practitioners and medical students across every state and territory, delivering market leading products and services to meet their professional, personal and practice needs. Building on this heritage, our vision is to be the most trusted professional partner in supporting doctors throughout their lives and careers.
As a mutual organisation, owned by members and run purely for their benefit, our members are at the centre of all we do. As well as providing products and services to our member, we play a broader community role by advocating for improvements in the healthcare system and in quality, safety and professionalism in medicine, through delivering education and research activities.
About Doctors' Health Fund
Doctors' Health Fund (est. 1977) is a restricted private health insurer; the only health fund in Australia that exclusively serves the medical community and their families. We are one of Australia's fastest growing health funds and now cover more than 46,000 lives.
Proudly part of the Avant Mutual Group, Australia's leading Medical Defence Organisation, we are owned by doctors, not shareholders. We support the medical community by offering quality health cover and exceptional member service. We align our values to the profession by advocating for freedom of choice and clinical independence, while only supporting medically evidenced treatments and therapies.
We operate nationally with our head office in Sydney. As a wholly member-centric organisation, dedication to our members is embedded in our values, mission, people and culture.
About the Role
This role operates within the Doctors' Health Fund division and sits on the Doctors' Health Fund senior leadership team. It is accountable for defining the strategic direction, scope, and success metrics for our acquisition and digital marketing strategies, with overall responsibility for its implementation and prioritisation of initiatives.
Generate and maintain a consistent level of high-quality leads to achieve ambitious annual growth targets.
Ensure all acquisition activities have an integrated approach and are in line with overall growth strategy.
Continuous focus on improvement, building marketing and digital capabilities as the business grows in a highly competitive PHI environment.
Maintaining competitive edge amongst the crowded private health insurance industry.
Positioning Doctors' Health Fund as the insurer of choice for doctors and the medical community.
Supporting a specialist team in a dynamic and fast paced environment.
Working across multiple projects and initiatives by effectively managing the team's workflow.
Key Accountabilities
Lead the strategic direction of go to market strategies and tactical execution plans for all current and future products to build market share and achieve profitability KPIs.
Oversee the partnership strategy and implementation.
Prepare and manage the Doctors' Health Fund marketing budget, regularly reporting on performance against target, assessing effectiveness of plans and continually refining campaigns and tactics to ensure we achieve return on investment.
Provide leadership and representation of all marketing related matters to the Doctors' Health Fund senior leadership team and wider group marketing teams.
Manage marketing relationships with corporate partners and maximise opportunities to promote Doctors' Health Fund to respective membership bases.
Work pro-actively with the sales team to share insights on lead volumes, conversion rates, sales targets as well as marketing requirements for upcoming events and conferences.
Identify opportunities to innovate how Doctors' Health Fund communicates with its prospective members and differentiate our offering from our competitors.
Lead and oversee the shared creative and digital services to support the various needs of the wider business.
Providing leadership, direction, performance feedback and coaching to 4 direct reports.
To be successful you will have:
10+ years successful track record in marketing at a senior level.
Demonstrated successful track record in acquisition marketing with experience in performance media strategies (essential).
Proven success in delivering growth-focused marketing campaigns (essential).
Experience working with senior c-suite executive managers (preferred).
Demonstrated experience working in a fast-paced marketing team.
Experience in health insurance or financial services sector (preferred).
Experience in directing, managing and mentoring a team (preferred).
Strategic planning, organisational / prioritisation skills.
Ability to maintain confidentiality at all times.
Ability to prioritise and manage deadlines.
Ability to analyse and problem solve.
Excellent interpersonal skills.
Why work at Avant?
At Avant, our people are the centre of everything we do for our members. We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.
We value our people by offering an inclusive workplace with a diverse range of benefits, flexible working options, career development, and internal mobility opportunities. Our flexible working arrangements are designed to enable genuine work-life balance.
Your development is our priority and we have a variety of learning and development programs that will support you in your career.
We offer support to our people via Employee Assistance Program (EAP), Health and Wellbeing programs, Tertiary Education Sponsorship and Support.
We have a diverse and connected work environment where your contribution and ideas will be valued and respected and make a real difference to the lives of others.
For further information, please contact our Careers team at ******.
Please note: Avant Mutual is a vaccinated employer. Prior to the commencement of your employment by Avant, you are required to be fully vaccinated against the Covid-19 virus or have a medical certificate stating that you cannot receive a Covid-19 vaccination for valid medical reasons.
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