Digital Marketing Specialist
vor 1 Woche
Digital & Search Marketing (Marketing & Communications) Full time Join our Performance Marketing team as a Digital Marketing Specialist where you will have the opportunity to assess the end-to-end customer experience across various channels and touchpoints, drive optimisation and test initiatives to enhance customer experience.
Our team plays a crucial part in the success of the business, placing you at the epicentre of innovation, creativity and cutting-edge ad technology.
At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities.
You'll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.
What role will you play Reporting to the Head of Performance Marketing, this role is integral to our broader marketing efforts, contributing significantly to the business's success.
You will have the opportunity to create, execute, and maintain digital campaigns across our advertising platforms, focusing on campaign build, budget management, and asset optimisation.
You will measure campaign performance meticulously, identify trends and insights that inform strategic decisions and optimisation recommendations.
In addition, you will report on digital campaign performance, evaluate it against set goals, and provide regular updates on campaign insights and the media industry to the wider marketing team.
What you offer 2+ years' of hands-on experience in running digital media campaigns across Paid social, search engine marketing, programmatic media buying.Hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics, Social channels (Facebook Ad Manager and LinkedIn Ads).Ability to assess competitive levels for keywords and audience and resulting impact on CPC/CPM.Confidence in managing large media budgets and executing campaigns within allocated parameters.Proven experience in A/B testing: developing test and learn frameworks and driving conversion rates.Agency experience is a preference but not essential.We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.
Macquarie employees can access a wide range of benefits which, depending on eligibility criteria and location, include:
Hybrid and flexible working arrangementsWellbeing and service bonus leaveUp to 20 weeks paid parental leave as well as benefits to support you as you transition to life as a working parentPaid volunteer leave and donation matchingAbout the Banking and Financial Services Banking and Financial Services is our technology-driven retail bank.
You will be part of a team that supports clients to achieve their full potential – whether that's buying a home, growing a business, or investing to manage wealth.
Our commitment to Diversity, Equity and Inclusion We are committed to providing a working environment that embraces diversity, equity, and inclusion.
We encourage people from all backgrounds to apply for a role regardless of their identity.
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