Buscojobs | Head Of Trade Marketing
Vor 2 Tagen
Head of Trade Marketing – The Travel Corporation
Role Overview
The Head of Trade Marketing will lead the development and execution of trade marketing strategies to drive sales, enhance brand visibility, and support business growth.
Working closely with sales, brand, and product teams, this role ensures impactful trade campaigns and strong partnerships with trade channels.
Key Responsibilities
Strategic Leadership: Develop and implement trade marketing strategies that align with business objectives, focusing on driving revenue growth and enhancing brand visibility across trade and retail channels.
Campaign Execution: Plan and oversee impactful trade marketing campaigns, including new product launches, seasonal promotions, and trade events, ensuring they meet business goals and deadlines.
Partnerships: Cultivate and maintain strong relationships with key trade partners and maximize product placement and promotional opportunities.
Collaboration: Partner with internal teams—sales, brand, and product—to ensure cohesive messaging and consistent execution across all trade marketing activities.
Team Leadership: Lead and mentor a high-performing trade marketing team, providing guidance, support, and development opportunities to ensure alignment with business goals.
Insights and Analysis: Monitor campaign performance, analyze sales data, and assess market trends to provide actionable insights and recommend future trade marketing improvements.
Skills and Experience
Essential:
Bachelor's degree in Marketing, Business, or related field (Master's preferred).
7+ years' experience in trade marketing or brand management, including leadership roles.
Proven success in managing trade campaigns and driving sales growth.
Strong analytical and relationship-building skills.
Proficiency in Microsoft Office and trade marketing tools.
Desirable:
Experience in the travel industry.
Knowledge of digital marketing and eCommerce strategies.
Why Join Us?
Flexible Work Arrangements: Balance of in-office and work-from-home options.
Wellbeing Support: Access to extensive employee assistance and well-being programs for you and your family.
Travel Discounts: Generous domestic and international travel discounts for you, your family, and friends.
Learning & Development: Career development and personal growth opportunities.
Love for Travel Benefit: Annual travel credit of $1850 after your first year to use on any core travel brands.
Team Engagement: Two team engagement days per year.
Volunteer Leave: Two days paid leave per year for volunteer opportunities.
Parental Leave: 12 weeks paid parental leave for eligible employees.
About Us
At The Travel Corporation (TTC), our mission is to create enriching travel experiences that combine exceptional service, quality, and value.
As a global leader in the travel industry with over 100 years of experience, we are proud to be 'Driven by Service,' ensuring our values of passion, people, and purpose guide everything we do.
Across our 40 award-winning brands, we design immersive, innovative, and responsible travel experiences for guests in over 70 countries.
Join us to create life-changing moments and be part of the TTC difference.
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