Content Marketing Specialist

vor 1 Woche

Sydney, Österreich Investorkit Pty Vollzeit

The Content Marketing Specialist at InvestorKit is a vital role that blends creative content development with strategic funnel management to drive brand awareness, engagement, and conversions. Reporting to the Marketing manager, this role is ideal for a skilled storyteller who is passionate about data-driven marketing and creating seamless customer journeys. You will lead the planning, execution, and optimisation of content across multiple channels, ensuring it aligns with business objectives and delivers measurable results.
Location: Remote – Sydney based
Reports To: Marketing Manager
Key ResponsibilitiesDevelop and execute a multi-channel content strategy that aligns with InvestorKit goals and brand voice, covering organic social media, email, paid ads, website/Landing Page content, Internal company assets and PR.Create SEO-friendly, compelling content across all channels, from organic social posts and email marketing to ad copy and website pages, ensuring consistent messaging and maximising audience engagement.Collaborate with the tech, sales and greater marketing teams to map customer journeys, identify touch-points, and optimise content at every stage of the funnel using A/B testing frameworks.Partner with the analytics team to continually refine and adjust content based on performance data, enhancing conversion rates and customer satisfaction throughout the funnel.Campaign Development & CopywritingDevelop impactful, conversion-focused copy for paid ad campaigns, video scripts, and promotional emails, ensuring clarity, engagement, and alignment with brand goals.Ideate, script, and oversee video content creation for both organic and paid channels, driving awareness and engagement through storytelling.Support marketing campaigns and sales conversion with persuasive copy for press releases, nurturing emails, and other customer communication across the business, enhancing visibility and building brand credibility.Collaborate closely with the Research division to review reports and white papers, and translate into impactful marketing content with a strong call to action, designed to engage our audience and drive leads.Analytics & ReportingWork with the Media Buying & Analytics Specialist to track content performance and provide insights on key metrics (e.g., engagement, conversion rates, customer feedback) to inform content strategy adjustments.Work with the Marketing Coordinator to ensure campaigns and individual content pieces are effectively managed and delivered in a timely manner without inaccuracies.Stay updated on content marketing trends and best practices, utilising insights to improve strategies and align with emerging industry standards.Collaboration & Cross-Functional EngagementCollaborate with the marketing, tech, and analytics teams to ensure content aligns with company goals and supports customer acquisition and retention strategies.Engage with external partners and consultants, when necessary, to optimise content performance and leverage industry insights.Communicate effectively with senior management to ensure alignment on campaign objectives and strategic marketing initiatives.Professional DevelopmentSet aside time for ongoing professional development, staying updated with the latest in content marketing and funnel optimisation trends.Engage in industry webinars, workshops, and certification courses as needed to enhance skills relevant to content strategy, funnel management, and data-driven marketing.Key Performance Indicators (KPIs)Content Engagement: Achieve a minimum open rate of x%, and click through rate of x% across email marketing. Increased followers on key platforms by x% quarterly. Achieve engagement rates across organic and paid channels, with measurable improvements in audience interaction and brand visibility.
**Due to this being a newly created role targets are not yet established across key areas of the business. However each quarter, all of the key areas of the business will be reviewed for targets to be established and changed for the quarter ahead. They will range across areas such as, but not limited to: Campaign = speed and accuracy of launch, CPL-CPA-ROI-Days from Lead to sign up-Lead to show % and more. Channel Growth = subscribers, downloads, impressions/views, rankings and more.Conversion Rate Optimisation: Achieve a x% conversion rates on landing pages and an average of x leads per month through paid ads through A/B testing and data-driven adjustments through collaboration with others in the marketing division.Content Production Efficiency: Meet project deadlines for content production and funnel launches, ensuring timely delivery and content accuracy for campaigns and consistent content updates.Funnel Performance: Increase conversion at each funnel stage by optimising customer touch-points and implementing targeted content improvements.Insights Delivery: Provide actionable insights from content performance metrics to guide the team in making informed, data-backed adjustments.Qualifications and SkillsExperience: 3+ years in content marketing, direct response copywriting, or a related field, with a strong portfolio showcasing content creation and funnel optimisation.Technical Skills:Proficiency in SEO, content management systems (e.g., WordPress), analytics tools (e.g., Google Analytics), and A/B testing frameworks.Familiarity with digital advertising platforms like Google Ads and Meta, with experience in optimising ad copy for conversions.Analytical Mindset: Skilled in analysing content performance data and applying insights to refine content strategies.Communication Skills: Clear, effective communication skills, with the ability to convey insights and recommendations to diverse stakeholders.Growth-Oriented: Demonstrated ability to optimise content and campaigns for growth, with a proactive approach to continuous improvement.
#J-18808-Ljbffr

  • Marketing Content Specialist

    vor 4 Wochen

    Sydney, Österreich Oaks Hotels & Resorts Limited Vollzeit

    Company Location: Minor Hotels Corporate Office - ANZCompany DescriptionJoining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle.Minor Hotels is an international hotel owner,...

  • Marketing Content Specialist

    vor 4 Wochen

    Sydney, Österreich Minor International Vollzeit

    Company Description Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve.Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle.Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio...

  • Marketing Content Specialist

    vor 4 Wochen

    Sydney, Österreich Tideri Jobbörse Vollzeit

    Company Location: Minor Hotels Corporate Office - ANZ Company Description Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve.Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle.Minor Hotels is an international hotel owner,...

  • Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Stopgap Limited Vollzeit

    The Company:Join an innovative travel company dedicated to designing luxury and discovery experiences for their guests. They are seeking a seasoned Marketing Specialist to drive the development and execution of captivating marketing campaigns, content, and programs.The Role:As the Marketing Specialist, reporting to the Senior Marketing Manager, you...

  • Marketing Specialist

    vor 2 Wochen

    Sydney, Österreich Wix Vollzeit

    Next Gen Talent:  Company: AEK eCommerce Group Pty Ltd Position: Marketing Specialist Location: Suite 201, 10-12 Clarke Street, 2nd Floor, Crows Nest, NSW, 2065 Salary: AUD 75,000 + 11.5% Super Company Details: Our client, AEK Media is a dynamic digital agency specializing in delivering innovative marketing solutions to help businesses thrive in the digital...

  • Communications And Content Specialist

    vor 4 Wochen

    Sydney, Österreich Ravenswood School For Girls Vollzeit

    Ravenswood is a Uniting Church Prep to Year 12 day and boarding school for girls located on Sydney's North Shore.Ravenswood offers both the HSC and the IB Diploma Programme as well as the PYP in the Junior School.It is a school where staff enjoy a range of benefits that foster health and wellbeing, and students achieve outstanding academic success supported...

  • Social Media

    vor 2 Wochen

    Sydney, Österreich Hyatt Hotels Corporation Vollzeit

    If you're looking for a career with Apple Leisure Group, please click here to view job postings.If you're looking for a career with our Inclusive Collection, please click here to view job postings.Opportunity is calling as we seek a Social Media & Content Specialist to join our Sales & Marketing team.This role will commence from 13 January 2025.Located...

  • Seo Content Specialist

    vor 4 Wochen

    Sydney, Österreich Valiant Vollzeit

    This is a SEO Content Specialist role with one of the leading companies in AU right now -- Valiant -- with an amazing team.They are continuing to grow rapidly.This is the chance to join right as the takes off. More About the Role at Valiant We are seeking a talented **SEO Content Specialist** to join our growing marketing team.In this role, you will be...

  • Content Implementation Specialist

    vor 2 Wochen

    Sydney, Österreich Mygwork Vollzeit

    This job is with Morningstar, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.Please do not contact the recruiter directly. Morningstar is a leading provider of independent investment research in the United States, Europe, Australia and other developed markets around the world.Our mission is to...

  • Content Marketing Manager

    vor 2 Monaten

    Sydney, Österreich Mypass Global, Mypass Inc Vollzeit

    MyPass Global is a multi-award-winning workforce compliance software company.Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions.With our industry-first digital Skills Passport, workers can seamlessly manage their...

  • Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Clearcompany Vollzeit

    Job Title: Marketing Specialist At Diadem, we specialize in providing innovative and cutting-edge digital solutions to help businesses thrive in the digital world.We are currently seeking a motivated and passionate Marketing Specialist to join our team and help us drive our brand to new heights.As our Marketing Specialist, you will be responsible for...

  • Digital Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Costco Wholesale Australia Pty. Ltd Vollzeit

    We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimisation of our online marketing initiatives across our E-Commerce channels.Through global collaboration, we aim to provide a seamless end-to-end customer experience for our loyal membership base.As a Digital Marketing Specialist, you will play a key...

  • Digital Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Costco Wholesale Australia Pty. Ltd Vollzeit

    We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimisation of our online marketing initiatives across our E-Commerce channels. Through global collaboration, we aim to provide a seamless end-to-end customer experience for our loyal membership base.As a Digital Marketing Specialist, you will play a key...

  • Head Of Content

    vor 3 Wochen

    Sydney, Österreich Sharp & Carter Sales And Marketing Vollzeit

    About the Role As a passionate marketer and planner, you will collaborate closely with our Senior Leadership Team and other members of our marketing department to develop and execute a multi-channel B2B content strategy that increases brand awareness, attracts more qualified leads, and accelerates our pre-established member acquisition...

  • Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Wyse Advisory Vollzeit

    We are excited to announce a collaboration with a prominent retail Ecommerce brand in search of a dynamic Digital Marketing Specialist to join their team.In this role, you will engage closely with the Digital Marketing Manager, brainstorming innovative strategies to enhance brand visibility.Your focus will encompass a wide range of activities from SEO/SEM to...

  • Digital Content Specialist

    vor 1 Monat

    Sydney, Österreich Commonwealth Bank Vollzeit

    This is a Digital Content Specialist role with one of the leading companies in AU right now 🔥 -- Commonwealth Bank -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.More About the Role at Commonwealth Bank 🧐🧐Do work that matters As a Digital Content Specialist, you’ll use your way...

  • Marketing Specialist

    vor 2 Monaten

    Sydney, Österreich Wyse Advisory Vollzeit

    We are excited to announce a collaboration with a prominent retail Ecommerce brand in search of a dynamic Digital Marketing Specialist to join their team. In this role, you will engage closely with the Digital Marketing Manager, brainstorming innovative strategies to enhance brand visibility. Your focus will encompass a wide range of activities from SEO/SEM...

  • Junior Channel Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Moomoo Vollzeit

    Junior Channel Marketing Specialist MOOMOO AU is seeking a dynamic and enthusiastic Junior Channel Marketing Specialist to join our growing team.This role will focus on day-to-day engagement with Key Opinion Leaders (KOLs) and partners to enhance our brand presence and drive user acquisition.Responsibilities: KOL ManagementIdentify and engage with potential...

  • Junior Channel Marketing Specialist

    vor 1 Monat

    Sydney, Österreich Moomoo Vollzeit

    Junior Channel Marketing Specialist MOOMOO AU is seeking a dynamic and enthusiastic Junior Channel Marketing Specialist to join our growing team.This role will focus on day-to-day engagement with Key Opinion Leaders (KOLs) and partners to enhance our brand presence and drive user acquisition.Responsibilities: KOL ManagementIdentify and engage with potential...

  • Marketing Specialist

    vor 1 Woche

    Sydney, Österreich Gl Education Group Vollzeit

    Take a look at our current vacancies in our offices below.Renaissance is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a...