Marketing Strategist
vor 2 Wochen
Marketing Strategist (CRM) - Fixed-term ContractCatch.com.au has been bringing low prices to everyday Aussies on the brands they know and love since we started shaking up online retail in 2006.
We are Australian owned and operated and have deep expertise on Australian consumer online shopping behaviour.
Catch.com.au is part of the Wesfarmers Group, placing us in good company alongside Australia's top retailers, Kmart, Target, Bunnings, Officeworks and API.
Our vision is to be Australia's most loved online destination for families.
There's still a lot of work ahead of us, so we're always on the lookout for creative, resourceful, and resilient people that can quickly learn new skills and adapt on the fly.
Your Role Catch is looking for a Marketing Strategist (CRM) to join us on a 6-month fixed term contract.
As a Marketing Strategist (CRM) at Catch, you will work across the broader Marketing and Customer Loyalty teams to help develop customer communication plans and execute across eDM, push and SMS.
You will be responsible for having a deep understanding of our customers' needs and be able to translate that into customer-led x-channel campaigns and programs.
What you'll be doing Work alongside the Senior CRM manager to define communication plans across channelsEnsure a customer-led approach is adopted for all communication plansDefine requirements for all customer communications including objectives, audience and contentManage the CRM event calendarCritical part of the process to ensure that all customer communications are executed to planResponsible for briefing in and supporting CRM execsRecommend most suitable channels to help maximise reach and effectivenessHelp test and QA campaigns where relevantWork with campaign analysts to develop deep understanding of campaign performance at a customer levelHelp define and build out experiments and A/B tests to consistently optimise existing campaignsEnsure that customer communications are driving key business objectivesWork with key stakeholders to understand key business needs and help translate into briefs for executionPresent back key campaign learnings to help inform future decision makingThe skills you'll have At least 3 years' experience executing customer campaigns across direct communications channelsExperience in helping to deliver customer-led, personalised communicationsExperience working in a CRM functionOutstanding verbal and written communication skillsWilling to challenge the status quo and champion continuous improvementHigh-level knowledge of email automation and customer relationship management systems (e.g.
Responsys)Understanding of how to create and deliver a premium customer experience in a retail environmentAbility to help execute complex customer campaigns across multiple channelsStrong knowledge of best CRM practices and complianceAbility to deal with ambiguity and translate into clearly defined plansWhy join the Catch team? There's never been a more exciting time to join the Catch Team
It's a fun, challenging and uniquely different place to work and on top of that we offer a range of benefits including:
Flexibility that works for you.
This allows our teams to navigate work life and home life on their termsExtended Parental Leave - 16 weeks for Primary CarersConvenient Melbourne office location, which is just across from Southern Cross StationModern and Open office space with ample onsite kitchen facilities, break out areas and access to lite breakfast (toast, cereal, fruit).End of trip facilities with all the amenities like hair dryers and towel service as well as bike storageTo enable our team members to give back to our communities, we offer paid volunteer leaveSubscription to our OnePass loyalty program, so you can enjoy free delivery as you shop on CatchA 5% discount when you shop at Kmart, Target, Bunnings and OfficeworksAt Catch, we welcome all applications and screen them without attention to race, age, beliefs, sex, orientation, gender identity and disability.
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