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Marketing Manager
vor 2 Monaten
Calling Melbourne-based marketing and culture pros The StandardX, Melbourne is seeking a Marketing Manager to help introduce Fitzroy's coolest new hotel to the world. You are creative, pragmatic, compassionate and a little unconventional…and we can't wait to meet you.
Job Purpose: To coordinate and manage the marketing objectives of StandardX, Melbourne within Standard branding guidelines and allocated budgets. The Marketing Manager at StandardX is a hands-on role responsible for driving local area marketing initiatives from concept to activation. The role focuses on collaborating with local partners and suppliers to create dynamic, meaningful events that align with the brand pillars of design, architecture, food, fashion, music, and community. The successful candidate will represent the brand with both style and substance, embodying the hotel's leadership culture with professionalism, energy, and flair—less pomp, more panache.
Duties and Responsibilities: Hands-On Execution: Lead the development and execution of local marketing initiatives, from concept through to on-the-ground activation, ensuring all projects are delivered on time and to the highest standard.F&B Marketing Focus: Create and rollout end-to-end marketing strategies across earned, owned and organic channels, ensuring the hotels venues remain top of mind for locals and guests alike.Event Collaboration: Work closely with local partners to design and deliver events such as food and wine dinners, live jazz performances, and DJ nights, ensuring these reflect the spirit of the StandardX brand.Brand Representation: Act as a brand ambassador, embodying the values of StandardX in style and demeanor. Be a role model for team members, fostering a leadership culture that combines professionalism with fun and energy.Graphic Design and Collateral: Create and manage in-house marketing collateral and messaging using design tools (Adobe Suite or similar), ensuring that all materials meet brand guidelines and resonate with the local market.Partnership Management: Build and nurture relationships with local suppliers, businesses, and community organizations to enhance guest experiences and drive foot traffic to the hotel.Music and Event Programming: Coordinate live entertainment, from vinyl DJ sets to live jazz, curating a lineup that reflects the cultural heartbeat of Melbourne and the Standard Hotels brand.Collaboration with Leadership: Report directly to the Director of Sales & Marketing and work closely with the General Manager to ensure local strategies align with the hotel's broader objectives.Active Presence: Be present at events, activations, and campaigns, ensuring seamless execution and providing support as needed to guarantee successful outcomes.Professionalism with Panache: Demonstrate a strong work ethic, high energy, and an engaging, approachable manner, fostering an environment that values creativity, fun, and performance.Social media and Communication: Assist in shaping the hotel's social media presence to reflect local events and partnerships, creating buzz and driving engagement.Alignment with Central Marketing: Work in tandem with the Standard Marketing teams to ensure local strategies are in line with brand-wide initiatives.Skills and Qualifications: Skills: Experience with Brand communication with strong digital capabilities, strategic digital communication and database strategy skills.Marketing Expertise: Proven experience in hospitality or lifestyle marketing, with a focus on local area marketing and event management.Hands-On Approach: Ability to manage projects from start to finish, being actively involved in all aspects from creative ideation to execution.Creative & Resourceful: Skilled in graphic design and adept at using tools such as Adobe Creative Suite or similar software to produce high-quality, on-brand collateral.Relationship Builder: Strong interpersonal skills and ability to form lasting partnerships with local businesses, artists, and suppliers.Dynamic Personality: Energetic, fun, and professional, with a positive attitude and a creative flair.Cultural Awareness: Passion for Melbourne's food, fashion, music, and design scene, with a clear understanding of how to engage with the local community.This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or manager. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by their supervisor or manager.
The Standard We are not for everyone …. but everyone is welcome.
The Standard Values Unconventional & Compassionate | Individuality & Teamwork | Creative & Pragmatic
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