Alibaba Cloud-Senior Integrated Marketing Specialist

Vor 5 Tagen

Melbourne, Österreich Alibaba Vollzeit

Basic Information Department:
Alibaba Group

Degree:
Bachelor

Work Experience:
5 years

Job Description We are seeking a dynamic and experienced Integrated Marketing Specialist to join our growing team in Mexico.
This role will play a crucial part in driving our marketing efforts in the Alibaba Cloud Latin American market, with a focus on planning and executing large-scale events, managing branding and marketing campaigns, optimizing conversion funnels, and coordinating third-party summits and industry workshops.
The ideal candidate will have a strong background in IT, excellent cross-team communication skills, and experience in partner marketing.
Key Responsibilities: Event Planning and Execution: Develop and execute comprehensive event strategies for large-scale activities, including conferences, exhibitions, and product launches.
Plan and coordinate mid-sized summits and industry workshops, ensuring they align with overall marketing objectives.Marketing Management: Manage end-to-end marketing campaigns, from concept development to execution and post-event analysis.
Optimize marketing channels and tactics to drive lead generation and conversion.
Collaborate with cross-functional teams to ensure consistent messaging and brand representation.Lead Generation and Conversion: Develop and implement strategies to generate and convert leads into sales opportunities.
Work closely with the sales team to follow up on leads and ensure a seamless handover process.
Track and analyze lead performance, providing regular reports and insights to senior management.Cross-Team Collaboration: Foster strong relationships with internal teams, including sales, product, and customer success, to ensure alignment and effective collaboration.
Coordinate with external partners and vendors to deliver high-impact marketing initiatives.Partner Marketing: Build and maintain local partnerships with key industry players to enhance brand visibility and reach.
Collaborate with partners on co-marketing initiatives, such as joint events, content creation, and promotional campaigns. Position Requirements Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
An MBA is a plus.Experience: 5+ years of experience in integrated marketing, with a focus on event planning and execution.
Proven track record in lead generation and conversion, with a strong understanding of B2B marketing.
Experience in the IT industry, with a deep understanding of technology trends and market dynamics.
Experience in partner marketing and working with large partners is highly desirable.Skills: Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
Exceptional communication and interpersonal skills, with the ability to build and maintain strong relationships.
Fluency in English and Spanish; proficiency in Portuguese is a plus.Personal Attributes: Highly motivated and proactive, with a passion for delivering exceptional results.
Ability to work independently and as part of a team in a fast-paced, dynamic environment.
Creative and innovative, with a keen eye for detail.

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