Senior Marketing Specialist

Vor 4 Tagen

Melbourne, Österreich This Is An It Support Group Vollzeit

VicRoads RLS, founded in August 2022 by a consortium of Aware Super, Australian Retirement Trust, Macquarie Asset Management, and the Victorian State Government, operates under a long term concession deed issued by the State Government.
This strategic 40-year partnership is transforming VicRoads RLS into a more commercial, customer-centric, product led and digitally advanced organisation.
Our purpose to 'make services seamless and support safer networks for our communities' drives our commitment to ensuring our customers get what they need, when they need it. Our organisational values steer our actions, decisions and behaviours as we progress on our path of transformation. We work collaboratively with the Victorian State Government to ensure we fulfil regulatory requirements, deliver State projects and safeguard customer data.
The Victorian State Government retains sole responsibility for road access, infrastructure and safety. About the opportunity We're searching for a passionate, results-driven Senior Marketing Specialist to lead the development and execution of strategic marketing initiatives and drive the growth, engagement and success of the VicRoads and Custom Plates brands.
This role involves managing end-to-end marketing campaigns, optimising multi-channel strategies and leveraging data insights to enhance brand performance and customer engagement across key product portfolios.
Your responsibilities will include: Lead the Charge: Collaborate with the Senior Marketing Manager to craft and execute game-changing marketing strategies that align with our business goals.Campaign Wizardry: Innovate and manage impactful B2C and B2B marketing campaigns across digital, social, and offline channels—make every marketing dollar countPortfolio marketing: Oversee and manage a portfolio of products, ensuring tailored marketing strategies are developed for each product to meet business objectives and optimise outcomes at each stage of the product life cycle.Insight-Driven Decisions: Harness your analytical mindset to utilise data and insights to inform marketing strategies and product positioning.
Analyse performance metrics, customer behaviour and market trends to optimise campaigns, boost ROI and improve decision making across the portfolio.Team Mentor: Inspire and elevate other team members while fostering a collaborative culture grounded in our company values.Stakeholder Maestro: Cultivate strong relationships with external agencies and internal teams for seamless project delivery.
Represent the marketing function in selected cross-functional programs or working groups when required.About you What you'll need to succeed: Bachelor's degree in Marketing, Communications, Business or a related field.10+ years of experience in marketing, with a proven track record of driving successful campaigns and delivering measurable results across diverse channels.Extensive experience in developing go-to-market strategies.Proven experience in both commercial and behaviour change marketing, along with product marketing experience.Hands-on knowledge of Meta, Google Ads and display ad targeting techniques, including retargeting and lookalike audience strategies.Hands-on experience in reporting dashboards - GA4, analytics tools and attribution models.Experience with Marketing automation platforms (HubSpot, Marketo, Salesforce).Familiarity with AB testing, personalisation strategies, SEO/SEM and performance marketing.Experience working with data and insights to design and deliver customer engagement programs.Experience in customer research and using insights to shape marketing strategies.Experience working in regulated industries.Ready to apply? If you're driven, collaborative, and ready to take on the challenge, we'd love to hear from you
Apply now and become a pivotal part of driving our brand forward.
Please note: This position requires the successful employee to provide evidence of being fully vaccinated against COVID-19, or medical evidence which confirms the individual is unable to receive a dose, or a further dose, of a COVID-19 vaccine due to a medical contraindication or an acute medical illness.
Failure to comply with this condition of employment may impact your eligibility for employment in this position with VicRoads. VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process.
Information provided to VicRoads will be treated in the strictest confidence.
#J-18808-Ljbffr

  • Marketing Manager

    vor 3 Monaten

    Melbourne, Österreich Marketing Tip Vollzeit

    Moris Media is seeking a dynamic Marketing Manager to spearhead the growth and elevate the brand presence of our cutting-edge moCal brand.This is a pivotal role for a strategic thinker with a proven track record in developing and executing successful marketing campaigns aligned with moCal's mission and target audience.If you have a deep understanding of...

  • Marketing Advisor

    vor 3 Monaten

    Melbourne, Österreich Marketing Tip Vollzeit

    The Marketing Advisor will be responsible for the build and execution of member and customer communications through Salesforce Marketing Cloud and enable greater marketing automation capability to achieve strategic business objectives.Responsibilities Planning and executing the roll out of EDM and SMS communications using Salesforce Marketing Cloud.Build and...

  • Senior Marketing Automation Specialist

    vor 2 Monaten

    Melbourne, Österreich Miller Leith Vollzeit

    Company Overview: An industry Australian leading retail brand is seeking a CRM and Membership Lead to play a pivotal role in a national loyalty program and data transformation initiative.Our client is investing heavily in digital innovation to create a seamless, unified customer experience across both online and in-store channels.As part of a new membership...

  • Marketing Automation Scheduler&Co-Ordinator

    vor 3 Monaten

    Melbourne, Österreich Marketing Tip Vollzeit

    Marketing Automation Scheduler&Co-Ordinator What do we do?We provide data and marketing technology solutions for businesses invested in providing better customer experiences.In a world of perpetual change, our clients seek specialist data and marketing technology support to create and maintain their competitive advantage.Our people are marketing and...

  • Communications & Marketing Specialist

    vor 1 Woche

    Melbourne, Österreich Buscojobs Vollzeit

    An exciting opportunity for a Communications & Marketing Specialist to join our industry leading multi-sector project management firm.03rd December, 2024About RP Infrastructure RP Infrastructure (RPI) is one of Australia's leading Project Management and Advisory practices, recognised for delivering complex and high-profile projects across the Public and...

  • Marketing & Communications Specialist

    vor 4 Wochen

    Melbourne, Österreich Michael Page Australia Vollzeit

    Exciting opportunity with professional development!Competitive salary packaging!About Our Client Client is an award-winning agency operating across Australia, seeking a Marketing and Communications Specialist to join our growing team and help unlock opportunities in one of the world's fastest-growing markets.Job Description Develop and implement effective...

  • Digital Marketing Specialist

    vor 1 Monat

    Melbourne, Österreich Agl Energy Vollzeit

    Digital Marketing Specialist Apply locations Melbourne Corporate time type Full time posted on Posted 5 Days Ago time left to apply End Date: December 6, 2024 (8 days left to apply) job requisition id R-0019260 Join the change.Together, we'll make history. As we keep the lights on for over four million customers and move towards a more sustainable way of...

  • Digital Marketing Specialist

    vor 1 Monat

    Melbourne, Österreich Agl Energy Vollzeit

    Digital Marketing SpecialistApply locations Melbourne Corporate time type Full time posted on Posted 5 Days Ago time left to apply End Date: December 6, 2024 (8 days left to apply) job requisition id R-0019260Join the change. Together, we'll make history. As we keep the lights on for over four million customers and move towards a more sustainable way of...

  • Senior Performance Specialist

    Vor 5 Tagen

    Melbourne, Österreich Impressive Vollzeit

    This range is provided by Impressive.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$65,000.00/yr - $75,000.00/yrPerformance Marketers | SEO | Client Success | SalesAbout ImpressiveSince 2016, Impressive has been accelerating growth for businesses with first-class digital marketing...

  • Marketing Specialist

    vor 4 Wochen

    Melbourne, Österreich Buscojobs AU C2 Vollzeit

    Dear Candidate, We are actively hiring for a Marketing Specialist.Salary: Best in IndustryExperience: 3 Years MinimumOnly for Canada and Australia locations. Job Description:We are on the lookout for a skilled Marketing Operations Specialist.In this key role, you'll be the driving force behind optimizing marketing strategies and ensuring seamless...

  • Senior Marketing Manager

    Vor 3 Tagen

    Melbourne, Österreich Hx Hurtigruten Expeditions Vollzeit

    HX are the experts in expedition cruising since 1896, known for our sustainable adventure cruises and scientific excellence as we bring curious travelers to some of the most remote destinations on the planet.We are seeking a dynamic and experienced Senior Marketing Manager to plan and execute marketing campaigns and to drive our business development efforts,...

  • Senior Performance Specialist

    Vor 5 Tagen

    Melbourne, Österreich Impressive Vollzeit

    This range is provided by Impressive.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$65,000.00/yr - $75,000.00/yrPerformance Marketers | SEO | Client Success | SalesAbout Impressive Since 2016, Impressive has been accelerating growth for businesses with first-class digital marketing...

  • Marketing Specialist, Australia

    vor 1 Monat

    Melbourne, Österreich Knoll Inc. Vollzeit

    Marketing Specialist, Australia & New Zealand (ANZ)Apply locations AU - Cremorne time type Full time posted on Posted 6 Days Ago job requisition id JR105014Why join us? Our purpose is to design for the good of humankind.It's the ideal we strive toward each day in everything we do.Being a part of MillerKnoll means being a part of something larger than your...

  • Marketing Specialist

    vor 1 Monat

    Melbourne, Österreich Tbwa ChiatDay Inc Vollzeit

    SKUTOPIA is a fast-growing Australian Technology Driven third party logistics Company (3PL).We're building innovative ecosystems that power the booming e-commerce industry.Our team is driven to create innovative products, a sustainable planet and society, and on a mission to democratise and decarbonise logistics.At SKUTOPIA, we offer unique products that are...

  • Marketing Specialist

    Vor 3 Tagen

    Melbourne, Österreich Vectorworks Vollzeit

    Marketing Specialist | Vectorworks | Australia What's the role? We are expanding our Australian team and seek a motivated and experienced professional to lead our marketing and communications efforts.The Marketing Specialist will have the unique opportunity to serve our marketing efforts across multiple marketing programs and campaigns to promote Vectorworks...

  • Marketing Specialist

    vor 2 Monaten

    Melbourne, Österreich Tyro Payments Limited Vollzeit

    We're not just like every other bank.Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.Tyros are a highly collaborative mix of people.You will work closely with our awesome teams and individuals in...

  • Marketing Specialist

    vor 2 Wochen

    Melbourne, Österreich Bankstown Sports Group Vollzeit

    Bankstown Sports Club, Bankstown, New South Wales, AustraliaPosted Sunday 15 December 2024 at 2:00 pmAbout Bankstown Sports ClubBankstown Sports Club is a leading and innovative registered club and a proud supporter of the local sporting, general and wider community.As one of Sydney's top five registered clubs, it boasts a membership of 180,000, employing...

  • Senior Marketing Manager

    Vor 3 Tagen

    Melbourne, Österreich Hx Hurtigruten Expeditions Vollzeit

    HX are the experts in expedition cruising since 1896, known for our sustainable adventure cruises and scientific excellence as we bring curious travelers to some of the most remote destinations on the planet.We are seeking a dynamic and experienced Senior Marketing Manager to plan and execute marketing campaigns and to drive our business development efforts,...

  • Marketing Specialist

    vor 1 Monat

    Melbourne, Österreich Myob Group Limited Vollzeit

    Hi!And thanks for stopping by!We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand!As the #originalstartup, our roots are in finance and accounting software, but today we are so much more.We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start,...

  • Marketing Specialist

    vor 1 Monat

    Melbourne, Österreich Edgecorp Vollzeit

    Edgecorp is a leading international fit-out specialist providing complete solutions for its clients. Its expertise is in creating inspiring experiences within commercial, office, retail, and hospitality spaces. It provides a positive and enthusiastic environment for its staff and is focused on providing the space for people to strive for excellence! We are...