Marketing Specialist
vor 7 Stunden
We're not just like every other bank.
Tyro has always been a tech company at heart, but fostering a diverse and inclusive environment, and a passion for continuous learning has always been one of the most important parts of our company's culture.
Tyros are a highly collaborative mix of people.
You will work closely with our awesome teams and individuals in engineering, product management, customer support, sales and other functions within the business.
Our strong team of 600+ Tyros, just like our customers, are the lifeblood of our business.
We go to great lengths to ensure a positive and enjoyable employee experience for all.
Everyone is committed to delivering great outcomes for our customers, and you will have the chance to change the face of payments and commerce for Australian businesses.
Why work for TyroTyro Health is on a mission to create a better healthcare system.
We're passionate about making payments and claiming easier for practitioners, insurers, software vendors and the Australians they support.
We design our solutions around the way service providers work, whether that's from a busy practice, a patient's home or even online – making it easy to get paid, fast.
We are committed to connecting these stakeholders to drive more efficient communication, seamless financial transactions, and greater transparency in Australian healthcare.
This is the crucial role our team play in building a better health system for all Australians.
The Role We currently have an exciting opportunity for a Marketing Specialist (Tyro Health) to join our fast-paced and ambitious team to work on a range of exciting marketing initiatives across different channels and platforms.
Reporting into the Marketing Manager, the primary purpose of this role is to increase brand awareness, drive lead generation and accelerate conversion to application for Tyro across the Health industry vertical.
A focus will be on our partnerships, through optimising and delivering against Tyro Health's partnership marketing strategy and management, including events.
This role is critical in improving lead-nurturing and advocacy through the development of strong partner relations, as well as adding value to newly on-boarded partnerships through joint initiatives, the execution of go-to-market launch plans and value exchange programs.
The Marketing Specialist will manage projects end-to-end and will work closely with the rest of the marketing team to deliver against key strategic objectives.
The Marketing Specialist will understand and represent the business unit effectively both internally and externally.
Further, the role will understand the nature of the business and communicate a clear understanding of how the initiatives are aligned with Tyro's strategic priorities.
This role is pivotal in providing guidance, developing marketing materials to assist in the attraction and conversion for Tyro's product portfolios, define the best course of action, whilst applying skills to develop collateral that resonate with target audiences and to assess risk and identify compliance with standards.
What you'll do: Utilise and integrate multiple advertising mediums and techniques including but not limited to digital advertising, social media, search, re-marketing, email, events, and print to deliver a seamless marketing strategy that effectively engages with new and existing customers.Develop and execute marketing campaigns end-to-end and on budget.Analyse data to measure the effectiveness of campaigns and identify areas for improvement.Create content that resonates with our target audience, including blog posts, website, social media, and email newsletters.Collaborate with the Partnerships team to deliver and optimise marketing initiatives across Tyro Health's partner network.Work collaboratively with internal and external stakeholders, and report on key metrics.Collaborate with cross-functional teams to develop and execute marketing initiatives.Stay up to date with the latest trends and technologies in marketing.Support and coordinate internal workplace engagement activities that bring our team together.What you'll bring: Financial services industry experience preferred.Events and partnerships management experience preferred.Excellent stakeholder management and negotiation skills.Excellent verbal and written communication skills.Strong organisational and planning skills in a fast-paced environment.Problem-solving approach.Ability to build scalable solutions.Test-and-learn approach/mentality.Experience with platforms like Wordpress, Hubspot, Salesforce and Marketo highly regarded.Perks and BenefitsWe've worked hard to create an environment that's big on diversity, inclusion, and flexibility, and one that suits the changing needs of our people across Australia.
Here are just some of the things Tyros tell us they love about working here:
A hybrid working policy that truly enables you to live your best life.Learning and career development opportunities.16 weeks paid primary carers leave.12 weeks paid secondary carers leave.We're a social bunch, we love a weekly team social event, snacks, a selection of craft beer, wine and non-alcoholic beverages, ping pong and video games.Mental health and wellness initiatives.Personal finance initiatives.ValuesWow the Customer - We love our customers and we want them to love us too.
Be Good - We're open and transparent, and we do the right thing - even when nobody's watching or it's really hard.
Commit to Greatness - We think big, move fast and dare to be different.
We're always asking 'what's next?
'
Stay Hungry - We ooze passion and determination and we play as a team to win.
Win Together - We are a united team.
With growth mindsets and without ego, we embrace diversity to collaborate, innovate and accelerate.
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