Product Marketing Specialist
vor 1 Monat
The Company Our client is a leading player in the consumer goods sector, delivering innovative and high-quality products that resonate with customers.
They are renowned for their commitment to excellence and their ability to stay ahead of market trends.
With a dynamic and collaborative culture, this organisation fosters creativity, strategic thinking, and career development, offering an exceptional opportunity for professionals seeking to make a real impact.
The Role An exciting and challenging opportunity has emerged for a Product Marketing Specialist to join this high-performing team at their Melbourne office.
This role is ideal for a motivated marketing professional with a passion for driving product innovation and a talent for navigating the complexities of a fast-paced, evolving industry.
Reporting directly to the Deputy Marketing Manager, you will take ownership of a diverse product portfolio, developing and executing strategic marketing plans that align with business objectives.
Your responsibilities will encompass product lifecycle management, go-to-market strategies, and cross-functional collaboration, ensuring product success and market penetration.
This role provides an excellent platform to showcase your strategic thinking, creativity, and ability to drive growth.
Key responsibilities: Product Marketing Strategies : Develop and execute innovative plans to drive the success of product launches and ongoing campaigns.
Go-to-Market Expertise : Implement streamlined processes to ensure products launch efficiently and perform strongly in the market.
Content Creation : Lead the creation of compelling marketing assets for digital, in-store, and traditional channels.
Insights & Analytics : Utilise consumer research and data to craft targeted campaigns that meet market demands.
Cross-Functional Collaboration : Work with internal teams to align strategies and ensure seamless execution.
Campaign Performance : Monitor and refine marketing strategies to meet or exceed KPIs.
About You: 3+ years of experience in product or brand marketing, ideally within consumer electronics, FMCG, or related industries.
A proven ability to craft and execute go-to-market strategies and manage new product launches.
Exceptional communication skills to translate technical features into consumer-focused messages.
A proactive and adaptable mindset with strong problem-solving capabilities.
Experience in leveraging data to drive marketing decisions.
Benefits Join a collaborative and innovative team passionate about success.
Work on high-impact projects that shape the market.
Competitive salary package and opportunities for career growth.
For a brief, confidential discussion about this role or your next career move, please contact Josh Devlin at ****** .
Consultant ****** Reference number: BH-5883 Profession:MarketingMarketing Specialist Company: Miller Leith Date posted: 26th Nov, 2024
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