Capgemini | Braze Developer
vor 1 Woche
Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.
Choose a partner with intimate knowledge of your industry and first-hand experience of defining its future.
Discover our portfolio – constantly evolving to keep pace with the ever-changing needs of our clients.
Become part of a diverse collective of free-thinkers, entrepreneurs and experts – and help us to make a difference.
We are a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.
Come and join a thriving company and become part of a diverse global collective of free-thinkers, entrepreneurs and industry experts who are all driven to use technology to reimagine what's possible.
Capgemini.
Get the future you want.
Let's talk about the team Our Digital Experience Platform (DXP) team partners with businesses to help them adapt and respond effectively to the challenges of a constantly changing world, by delivering digital and marketing transformation solutions that help our clients create personalised experiences for every single customer.
Within our DXP team, we are continually driving customer value by leveraging the power of customer experience digital platforms such as Adobe Experience Cloud Platform and Optimizely Digital Experience Platform.
Our focus areas are: Multi Cloud, Enterprise Integration and Deployment, and Digital Agility.
About the Role: We're currently looking for a Braze Developer to join our rapidly expanding DXP practice.
Key dimensions of the role include: Design, develop, and implement innovative mobile marketing campaigns using Braze Collaborate with cross-functional teams, including marketing, product, and engineering, to understand business objectives and translate them into effective Braze strategies Configure and optimize Braze campaigns to maximize user engagement and conversion rates Develop custom integrations between Braze and other systems, such as CRM, analytics, and data warehouses Troubleshoot and resolve technical issues related to Braze campaigns and integrations Analyze campaign performance metrics and provide insights to optimize future campaigns Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements Build data flows for single communications or orchestration of customer journeys Work closely with the Marketing and Execution Channel Teams to deliver end-to-end customer communications Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing Use SQL coding to query databases Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations
What we're looking for in you... Experience with Braze Experience with other marketing automation platforms (e.g., Marketo, HubSpot) Knowledge of mobile app development (iOS and Android) Experience with data visualization tools (e.g., Tableau, Power BI) Experience in executing Marketing and Compliance Campaigns Ability to effectively manage and communicate to all stakeholders (technical and non-technical) Some knowledge of tools and techniques for analysis, data manipulation and presentation (e.g.
SQL, Excel) Some understanding of Data warehousing or databases (e.g.
Teradata, Oracle) Analytical and inquisitive mindset to continuously uncover campaign optimization opportunities Strong ability to translate data insights into practical business recommendations Problem-solving capabilities.
About Capgemini At Capgemini, we are more than just a business; we are a diverse global collective of strategic and technological experts who are passionate about finding ways technology can help our clients, our people and our communities get the future they want.
We believe in creating a safe, flexible, and inclusive culture where everyone can bring their authentic selves to work, contributing to our inclusive culture and truly belong.
We are committed to being active allies for everyone.
Our Commitment to Diversity & Inclusion Don't meet every single requirement for this role?
At Capgemini, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply and tell us what you can bring to the role.
We are a 2023 Circle Back Initiative Employer and commit to responding to every applicant.
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