Data Enablement Specialist
vor 2 Wochen
Take the next step.
Be part of something bigger at Suncorp.
Data Enablement Specialist - Brand & Marketing Support the operations of the Marketing Technology & Data capability, playing a crucial role in developing and executing marketing campaigns that enhance our brand presence, engage existing and prospective customers, and drive business growth.
This includes managing and developing our 1:1 marketing campaigns for various channels such as Email, SMS, DM, Call centre, and social media.
You will also support reporting and tracking outcomes of our marketing activities.
Contribute to the ongoing usage of Marketing Technologies within the organisation by providing technical support to the user base and participating in BAU and project enhancements using the technology.
Strategically advise marketing personnel on the targeting and segmenting of the customer base for Campaign Management, including the analysis of campaign requirements and/or assets that need to be built, determining the appropriate data resources/sources to suit the specific campaign.
Manage the day-to-day interactions with internal technical teams to prioritise, develop, and implement solutions across the group's technical assets, including but not limited to Unica, Adobe Experience Cloud, Adobe Audience Manager, and GCP.
What you'll do: Work with business unit stakeholders to understand, govern & refine requirements in campaign end-to-end development.
Manage the day-to-day operations of the internal development team regarding prioritisation, requirements, development, implementation, and testing of enhancements to campaign development.
Conduct QA on own & peer changes to platforms (i.e.
Campaign Build).
Communicate to business unit stakeholders on the progress of project and BAU activities.
Contribute to the co-ordination of the team JIRA board and ensure tasks are prioritised, sized, and implemented according to expectations.
Provide support for enquiries & incidents relating to technology solutions.
Troubleshoot data queries & other incidents, working with 3rd party support teams as required.
Continually expand working knowledge across a variety of Marketing Technology platforms and contribute to the knowledge-sharing effort by maintaining documentation platforms (i.e.
Confluence).
Work collaboratively with Platform and wider B&M teams to ensure performance management of digital activity, forecasting needs are met, and to help deliver seamless customer experiences.
About You: Tertiary qualification is a must.
Marketing / Financial / Business Studies / Statistics is desired.
3+ years working with SQL database integrations and data management.
Strong experience with developing and troubleshooting SQL.
A good understanding of RDBMS concepts, Data flow, and ETL processes.
Experience working within or supporting 1 to 1 campaign development using any of the CRM technologies (e.g.
Unica Campaign, Adobe Campaign, Pegga, Salesforce).
Adobe Experience Cloud solutions (Adobe Experience Platform, Adobe Analytics, Audience Manager, Test & Target) or equivalent – advantageous.
Experience configuring and overseeing the implementation of Google Analytics - advantageous.
Experience eliciting & documenting data requirements from a non-technical audience.
Experience creating training materials to assist with the ongoing learning & strong adoption of Marketing Technologies within an organisation.
Experience working within an agile environment.
Key Capabilities: Good working knowledge of RDBMS and Entity Relationship concepts.
Strong SQL Knowledge (Development and troubleshooting).
Proficient knowledge of workflow & knowledge management tools (JIRA, Confluence).
Strong written and verbal communication skills.
Able to translate and communicate technical concepts to a non-technical audience.
Able to gather requirements, as well as promote your ideas with Stakeholders.
Strong organisational skills to manage a range of responsibilities.
We're proud to be a part of the Suncorp Group family alongside some of Australia's most trusted and diverse names in insurance.
Together, we share a drive to make the complex simple and bring our customers peace of mind when it matters most – while helping to evolve and innovate the ways we can serve our community every day.
That comes with all kinds of exciting opportunities for you to grow your own career.
Whether you're guiding people through life's biggest moments or providing them with support in times they need it most, you'll be driven forward by our shared customer-obsession and supported at every step of the journey.
What we can offer you: Discounts and offers on a range of insurance products.
A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
Invest in your brighter future with ongoing study support and career development programs.
Give back to our communities with payroll giving, donation matching, and paid volunteer leave.
Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Advertised: 18 Sep 2024 AUS Eastern Standard Time Applications close: 02 Oct 2024 AUS Eastern Standard Time #J-18808-Ljbffr
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