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Marketing Automation Specialist
vor 2 Wochen
About Brand CollectiveBrand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network.
Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands.
We bring brands to lifeThe Opportunity:Brand Collective is looking for a passionate and innovative Marketing Automation Specialist to enhance customer engagement and drive business growth.
This 10-month fixed-term contract is your chance to play a pivotal role in delivering exceptional brand experiences through cutting-edge automation strategies and maximising the technologies available.About the Role:As the Marketing Automation Specialist, you will:Design and implement automated workflows and campaigns aligned with the customer lifecycle across our stable of brands.Collaborate with cross-functional teams to drive customer growth and retention through personalised, data-driven marketing strategies.Onboard new brands into the Brand Collective Martech ecosystem, ensuring seamless platform integration and standardised customer journey flows.Monitor the performance of automated campaigns, analyse key metrics (e.g., click-through rates, conversion rates, revenue-per-recipient), and provide actionable insights to optimise ongoing campaigns.Analyse customer data to uncover trends, improve segmentation, and identify opportunities.Collaborate with brand teams to enhance customer engagement strategies and shape communication plans over key trading periods (i.e.
Back to School, Black Friday, etc.
)Standardise best practice initiatives and results between brands, developing a playbook for key journey automations.Embrace new technologies, positioning yourself as a subject matter expert in key CRM and customer engagement platforms, driving adoption by teams and maximising their potential.Troubleshoot technical issues and maintain CRM workflow efficiency.Stay ahead of industry trends to bring innovation to our CRM processes.Skills & Experience:3–5 years' experience in CRM automation using platforms like Klaviyo, Emarsys, etc., within a large customer-centric business, preferably retail.Proven expertise in data analysis, campaign optimization, segmentation, and multi-channel marketing.Familiarity with API integrations, CRM customisation, and analytics tools (e.g., Google Analytics).Strong understanding of customer lifecycle management and marketing automation.Excellent stakeholder management abilities to influence diverse groups, including IT, marketing, and external partners.Excellent time management, planning, and prioritisation skills.A proactive, detail-oriented mindset with a "can-do" attitude.Just some of the perks we offer you:Generous discounts for you and your family across Brand Collective's stable of brands
That's 50% off brands such as Reebok, Superdry, Umbro, Clarks, Review, Hush Puppies, Elka Collective, Everlast, Black Pepper, and many more.RECENTLY LAUNCHED - additional discounts across our parent company, LK Group, including Daniel's Donuts, Hommey, LK Group Hospitality, Snooze, and many morePet-friendly workspace - yes, you can bring your dog to workInvitations to epic sample sales.Paid parental leave, volunteer leave, purchased leave program.Novated Leasing.Generous service awards.Employee Assistance Program with free access to Mental Health Professionals.And moreApply today to bring brands to lifeAt Brand Collective, our customers come from all walks of life, and so do we
We value diversity and inclusion in all forms, thus hire based on capability and performance.
If you feel like your skills align with the role and company culture, apply today with your current resume and optional cover letter.Please note: at this time, Brand Collective is not seeking recruitment agency support for this role and will not be liable for any unsolicited candidate profiles or associated fees.
We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity.
The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
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