Director Of Sales
Vor 5 Tagen
Company Description Discover the warm French-Polynesian welcome of our luxury 5 star beach resort situated on the East Crescent of the world famous Palm Jumeirah, offering a rejuvenating escape inspired by the rich culture of the South Pacific.
Nestled amongst lush greenery on the idyllic shores of the Arabian Gulf, Sofitel Dubai The Palm offers a tropical and relaxing sanctuary, only a short distance away from the vibrant, buzzing metropolis of Dubai.
With magnifique touches of French elegance interlaced throughout the hotel, we invite you to 'Live the French way' and indulge in excellence.
Job Description The Director of Sales is responsible for leading the sales team and driving revenue growth for the hotel's managed segments.
This role involves developing and implementing strategic sales plans, managing relationships with key clients, and developing a high performing sales team that consistently provides exceptional customer service standards.
Key Responsibilities: Sales Strategy Development: Create and execute a comprehensive sales strategy that aligns with the hotel's business goals and objectives.
Team Leadership: Lead, mentor, and motivate the sales team to achieve individual and team sales targets, providing ongoing training and support.
Client Relationship Management: Build and maintain relationships with key clients, corporate accounts, and travel agents to drive business and enhance customer satisfaction.
Market Analysis: Conduct market research to identify new business opportunities, trends, and competitive landscape, adjusting strategies as needed.
Budget Management: Oversee the sales budget, ensuring effective allocation of resources and achieving financial targets.
Sales Reporting: Prepare regular sales reports and forecasts, analysing data to identify areas for improvement and growth.
Collaboration: Work closely with other departments, including marketing, events, and operations, to ensure a seamless guest experience and effective sales initiatives.
Networking: Represent the hotel at industry events, trade shows, and networking functions to promote the property and attract new business.
Additional Responsibilities: Manage the hotel's sales and marketing plans to ensure they accurately interpret and support the objectives of the business.
Work closely with the Senior Management Team to identify and drive focused activities on elements of the business that require additional support.
Prepare company contracts for the hotel in accordance with current business and pricing conditions.
Monitor offers, options, and discounts for all segments (leisure, corporate, and groups) to support need periods and balance yield opportunities.
Oversee and ensure conversion of repeat bookings for groups, congresses, and seminars in close cooperation with the Head of Events and Reactive Sales.
Actively participate and complete the preparation of the annual Commercial Plan and complete quarterly updates.
Establish an annual budget and actions plan for managed segments, with measurable objectives to achieve revenue and profit goals outlined in the annual commercial plan.
Set individual sales goals by segments and track productivity on a monthly and quarterly basis.
Prepare and present, on a monthly basis, the contribution, focus, and activity of the proactive sales team to the hotel owners and senior management team.
Track, measure, and analyse the productivity of the sales and events team to achieve and exceed goals.
Have thorough knowledge of the competitive set activities in terms of sales and actions plans.
Support the forecasting process in conjunction with the Director of Sales & Marketing and Revenue Department.
Ensure that rooms and banquet space inventories are reviewed bi-monthly and strategies are formulated to fill low occupancy periods.
Ensure that utilization of various technology and software is maximized and that clean data are maintained at all times.
Attend major trade shows and corporate functions to network and promote the hotel.
Actively participate in daily and weekly revenue meetings to help the hotel reach and exceed room revenue budget.
Ensure that all sales contracts follow the established Hotel Policies & Procedures.
Maintain complete and supported records of all sales agreements, contracts, and quotes for the hotel.
Participate or initiate daily/weekly/monthly meetings to ensure business focus.
Ensure a high level of exposure for the hotel through direct sales solicitation.
Research and explore new markets and potential accounts for sales.
Ensure that all meetings are well planned, efficient, and results-oriented.
Safeguard all contracts and financial documents.
Interview, hire, and select sales team members who can work within the Sofitel brand standards.
Coach and train the sales team to ensure they have the required skills and knowledge to perform their duties to the highest standards.
Qualifications 5-8 years of sales experience in a high volume luxury hotel.
Strong knowledge of the local market.
Proven track record of achieving goals and managing a team.
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