Marketing & Communications Manager
vor 5 Stunden
Company Description
"Why work for Accor?
We are far more than a worldwide leader.
We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo
#BELIMITLESS"
Job Description
Marketing & Communications Manager The Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning.
Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.
What is in it for you: Paid Time OffMedical, Dental and Vision Insurance, 401KEmployee benefit card offering discounted rates in Accor worldwideLearning programs through our AcademiesOpportunity to develop your talent and grow within your property and across the worldAbility to make a difference through our Corporate Social Responsibility activitiesWhat you will be doing: Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:
Communications & Media Plan Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teamsResponsible for consistently creating positive and relevant news to drive P R value from earned local and global channelsWork to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assetsDirect the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audienceLead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders.
Leverage all awards to drive revenueSource and collaborate with relevant partners and suppliers to create unique guest experiences and eventsCampaign & Event Management Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and salesHost and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomesDrive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targetsMonitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategiesMarket Research & Analysis Conduct market research to identify consumer preferences, market trends, and competitive landscapesAnalyze data from various platforms to provide informed proposal to meet commercial and business goalsReview competitors to create in-depth communications strategies to promote all products and servicePartner & Industry Engagement Proactively initiate partnerships drive business synergy and reduce costsHost prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborationsSeek relevant brands for co-branded guest experiencesBudgeting Monitor and maintain budget for all communications campaigns, ensuring forecast accuracyResponsible to gathering scope and costs for budgeted items related to marketing communicationsManage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentationOthers Comply with hotel and department policies and procedures at all timesAssist with any other Sales & Marketing projects as requestedContributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenueRecommend new technologies to drive usage of advanced technological toolsStrong analytical skills to challenge external stakeholders & develop relevant action plansStrong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teamsTo carry out other duties as and when assigned by the Management of the Hotel Qualifications
Your experience and skills include: Minimum of 5+ years working in Hospitality marketing and e-commerce managementProven ability to build relationships and find new business: prospecting, networking, site inspections and sales callsExcellent knowledge of and ability in Microsoft Office suite requiredExperience in working in hospitality sales systems (e.g.
Opera, Delphi) preferredExcellent communication skills, both written and verbal requiredExcellent time management and organizational skillsStrong interpersonal and problem solving abilitiesHighly responsible & reliableAbility to focus attention on partnership needs, remaining calm and courteous at all timesMust be results oriented with ability to be flexiblePositive attitude and supportive, team based approach towards the attainment of the hotel's goalsStrong analytical expertise: data oriented with focus on Tableau, GA4, OTA extranet, media agency reportsUnderstanding of Distribution: CRS, PMS, connected partnersStrong knowledge of marketing and communications principles and upcoming trendsPassion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenueStrong network with key brands such as Forbes, Conde Nast, Travel +Leisure, Michelin Guide will be a major advantage Additional Information
Additional Information Your team and working environment:
Opportunity to work with a diverse group, representative of over 20 countries worldwideExperienced group of individuals to train and hone innate skills and abilitiesVisa Requirements: Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square is unable to assist with work authorization.
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