Capabilities And Marketing Operations Leader
vor 1 Monat
At Lilly, we unite caring with discovery to make life better for people around the world.
We are a global healthcare leader headquartered in Indianapolis, Indiana.
Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.
We give our best effort to our work, and we put people first.
We're looking for people who are determined to make life better for people around the world.
Overall Job Purpose:
The Marketing Capabilities and Operations Director plays a critical role in accelerating reach to patients by overseeing omnichannel marketing and sales capabilities, along with marketing operations.
This position requires a strategic thinker who can lead a team to execute effective omnichannel campaigns and enhance customer engagement across various channels.
Responsibilities:
Strategy Development:
Develop an omnichannel vision (including clear implementation goals and execution roadmap), aligned with business goals Drive consistency across core channels and brands by collaborating with each therapeutic area cross-functional team to integrate marketing and sales omnichannel capabilities into brand's strategy and operational plans Team Leadership:
Lead a team responsible for marketing operations and omnichannel execution across sales and marketing (including digital marketing) Foster a collaborative and innovative work environment, demonstrating a pioneering attitude Collaboration:
Collaborate with cross-functional brand teams, sales leadership, and other stakeholders to ensure consistent implementation of omnichannel vision Partner with external agencies and vendors as needed Omnichannel Marketing Capabilities:
Develop a standard for how Lilly should consistently approach marketing campaign optimization to reach target audiences effectively Develop a standard to leverage data analytics to measure campaign performance and make data-driven decisions Lead ANZ in evaluating how emerging technologies and platforms can play an important role in meeting customers' needs and reaching patients with Lilly medicines Represent ANZ in Regional and Global Multichannel Marketing initiatives and Reviews Sales Capabilities:
Work closely with sales leadership to align omnichannel efforts with sales goals Monitor sales execution metrics and identify areas for improvement Technology and Tools:
Stay informed about emerging technologies, platforms, and trends (including those from external and parallel industries) bringing appropriate advancements and ideas into internal considerations Evaluate and implement tools that enhance customer interactions and streamline processes Marketing Operations:
Lead Marketing Operations across ANZ to ensure compliant execution of sampling, HCP Speaker management process, and promotional material destruction Qualifications:
Bachelor's degree in Marketing, Business, or related field Minimum 2 years of experience in omnichannel marketing Strong understanding of digital marketing and customer journey mapping Excellent leadership, communication, and project management skills Stakeholder management High learning agility and attention to detail Ability to manage competing priorities Additional Skills/Preferences:
Experience building and leading high performing teams, including capability development across a team/organisation Demonstrated ability to develop others to deliver high performance Omnichannel marketing experience; 3+ years of broad experience in marketing roles Understanding and experience of strategic planning (customer insights, patient journey, segmentation, positioning, branding, messaging, results monitoring) Cross-functional partnering capabilities Demonstrated strengths in business acumen Clear understanding of the promotional rules of engagement and how we communicate with our customers #J-18808-Ljbffr
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