Talent Marketing Lead

vor 4 Wochen

Melbourne, Österreich Bupaoptical Vollzeit

The opportunityOur people are at the heart of how we deliver healthcaring to our customers. As a Talent Marketing Lead, you could be at the heart of attracting people to Bupa who can help us do just thatIn this role, you will see the deployment of the employer brand strategy across the candidate journey and employee lifecycle, ensuring Bupa's purpose shines at every touchpoint. You'll be recognised as the SME in digital, employer branding and recruitment marketing campaign initiatives.Key to your success will be educating internal audiences on best practice, staying abreast of recruitment marketing trends and the ability to operationalise the existing EVP in a way that is targeted and compelling to talent.If you are a creative thinker, data-driven and have a passion for employer branding, we want to hear from youReporting into the Head of Employer Brand APAC, this is a newly created, permanent full-time role that will ideally be based in Melbourne or Sydney with hybrid work arrangements.How will you make an impact?Key accountabilities include:Partner with the Head of Employer Brand and team in the deployment of the existing EVP/brand strategy, including identifying and evolving all brand touch points across the employee lifecycle.Develop innovative and effective candidate attraction and engagement strategies and tactics for key talent segments across career-related channels, such as website, social, job boards, media, and CRM.Partner with the Head of Employer Brand and Strategic Sourcing team on support and activation of talent sourcing strategies.Develop content and collateral in house and via agencies for strategy and campaign activation.Build relationships with key stakeholders in your team and across the business, and work closely with cross functional teams.Work collaboratively with the Talent Acquisition team and across the People Team to design strategic sourcing strategies, frameworks and processes that create an outstanding and personalised candidate experience.Why work at Bupa?We keep our people smiling by helping them improve their lives in and outside of the office. We're a welcoming lot, no matter who you are or where you've come from. We welcome all talents and backgrounds and embrace our differences, so you can bring your true self to work.We support our people to be the best version of themselves, physically and mentally. With a healthy work/life balance, leadership support, reduced private health cover, study leave, volunteering options and a commitment to promoting from within.Our employees can access a wide range of benefits: from our own products (incl. health insurance subsidies) to many other products and services via our partnerships program (like Apple, Samsung, JB Hi-Fi, plus gym and spa discounts to name a few). We reward our people and celebrate their success, provide initiatives that develop careers and look after our people's health, wellbeing, and futures.What do I need?Experience in employer branding, recruitment marketing, preferably in a corporate environmentA passion in digital marketing, including the development of social media and content strategiesA sound understanding of recruitment marketing best practiceExcellent verbal and written communication skillsAble to work collaboratively, and manage and influence a diverse range of stakeholdersAbility to influence and coach team members in the area of expertiseAbility to work with data to drive quality decision makingAbout Bupa Asia Pacific:Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years. Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.
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