Paid Search Senior Specialist
vor 2 Monaten
Who we are:
Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.
We support 100% remote work for applicants who reside in the United States and Canada.
What you'll be doing:
Complete and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.
Externally communicate to clients via slack/email/weekly presentation crafting a narrative of what's happening with accounts, why it happened, and what are associated next steps.
Ability to use reporting, analytics, and trend tools daily.
Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
Responsible for all basic tactical execution and campaign audits.
Effectively prioritizes efforts to focus on delivering on the most important things, tracks and reports on campaign results, data analysis and participate in weekly client calls.
Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing.
Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis.
Mentor and effectively delegate tasks and responsibilities to junior members on the team.
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to connect and see if you could be a great fit.
Requirements:
2-4+ years of related paid search work experience.
Hands on experience in managing monthly campaign budgets from $300k - $700k+.
Experience with competitive reporting: AdGooRoo, The Search Monitor, Compete, Auction Insights.
Advanced computer skills, particularly Microsoft Excel and PowerPoint.
Experience working in Google Analytics.
Works with high autonomy and ownership, willing to get into the weeds and lead unstructured problems.
Google Adwords (Fundamentals & Advanced) Certifications, additional certifications a plus.
Google Shopping and Google Merchant experience is preferred but not required.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
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