(Sr.) Associate
Vor 6 Tagen
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Als Teil eines länderübergreifenden Teams im deutschen Hub (Deutschland, Österreich, Schweiz) verantwortest du in dieser Position die Konzeption und Umsetzung der Omnichannel Kampagnen für die Filiale Österreich. In enger Abstimmung mit den Business Units ist dies ein essenzieller Part der Weiterentwicklung von digitalen Kundenkontakten für den lokalen Markt. Als Omnichannel Manager bist Du stark cross-funktional tätig und arbeitest mit Stakeholdern wie Marketing, Medical, Analytics und IT auf lokaler und internationaler Ebene zusammen. Du verstehst es, Agenturen zu briefen und mit ihnen erfolgreich zusammenzuarbeiten. Die Aufgaben im Detail:
Entwicklung und Umsetzung einer produktübergreifenden und fokussierten Omnichannel Roadmap mit Brand/Medical Teams und Affiliate Leadership
- Kundenzentrierte Kampagnenplanung und deren systematische Erfassung auf Basis von Performance
- und Marktforschungsdaten
- Sicherstellung des operativen Models für Erstellung von digitalen Taktiken in Zusammenarbeit mit lokalen und internationalen Teams und Agenturen, insbesondere unter dem Gesichtspunkt von Automation und Standardisierung
- Implementierung innovativer Ideenansätze zur Steigerung der Kundenerfahrung mit der IDS (Information and Digital Solutions) Organisation
- Weiterentwicklung der lokalen Paid Media Taktiken und Partnerschaften
- Analyse quantitativer und qualitativer Daten aus Kundeninteraktionen über alle verfügbaren Datenquellen in enger Abstimmung mit dem Analytics Team sowie zeitnahe Ausführung von Kampagnenanpassungen, Definition von adäquaten KPIs
- Change Agent für digitales Marketing auf Filialebene sowie Verantwortung für zugehörige Change-Management und Best Practice Sharing Aktivitäten
- Unterstützung zur Sicherstellung und Einhaltung der Compliance Regeln
Was wir von Ihnen erwarten
- Abgeschlossenes Studium im Bereich Betriebswirtschaft mit Schwerpunkt Marketing, Kommunikation, IT oder vergleichbar
- Berufserfahrung im Bereich Digital Marketing, Erfahrung in der Agenturführung - idealerweise in der Pharmaindustrie
- Erfahrungen in Projektmanagement und Projektleitung
- Know-How in Analytics Tools mit (z.B. Google Analytics)
- Begeisterung für das Gesundheitswesen und Affinität für Innovation
- Kommunikationsstarke und engagierte Persönlichkeit mit hoher Teamorientierung
- „Winning Mindset“ und Durchsetzungsstärke
- Ausgezeichnete Sprachkenntnisse in Deutsch und Englisch
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
WeAreLilly
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