Content Editor, At/ch/si

Company Description
Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership - on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

**Job Description**:
Key Responsibilities Include:
**Content creation
**- Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities
- Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice

**Content coordination**:

- Brief & coordinate with Regional Production Hub team so they can execute translations, versioning and publishing of local content
- Be point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created content
- Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

**Analysis & Follow up**:

- Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format
- Share content insights & learnings with local, regional and global teams (quarterly creative reviews)

**Customer targeting**:

- Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
- Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs

Qualifications**
Educatio**n
- Marketing or Creative copy/Design degree - if not, at least few years of working experience in content editor roles in agency or client side (preferably within fashion)

**Experience**
- Content editor / creation experience from fashion retail and/or creative agency
- At least few years of working experience in above areas
- Experience from writing copy and creation of content stories for digital channels
- Experience from coordinating with many stakeholders and teams

**Skills**:

- Great copywriting skills in German/French/English/Italian/Slovenian and used to writing about fashion
- Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
- Good knowledge of working in creative tools and MS Office package
- Structured, organized and efficient

Additional Information

We invite you to listen to **“Shaping the Future of Fashion with H&M Central Europe” **and meet some of our team members as they introduce how we are changing the ways of working to create the best experience for our teams and customers.
- Shaping the Future of Fashion with H&M Central Europe - Web Browser
- Shaping the Future of Fashion with H&M Central Europe - Spotify

We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers.
**We are looking forward to hearing from you