E-commerce Web Analyst At/ch/si

Company Description
**Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.**

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business.

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership - on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.

**Job Description**:
On this journey we´re all working together to create the best** **omni customer offer for our customers and as a Web Analyst you will be a key player in making this happen. Together with the rest of the E-Commerce Commercial team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Key responsibilities include:

- Drive net sales and day-to-day operations and execution in your e-com market-/s by daily behavioural analysis, identify opportunities and potentials to optimize sales performance and customer experience
- Knowing your sales markets, customer behaviour, customer expectations and competitor overview by conducting the right research and web analytics insights
- SEO and internal search analysis to contribute with site and external search optimization.
- Page evaluation to support landing page planning and recommendations of focus areas for the commercial team.
- Analysis of performance onsite per traffic channel and customer segment.
- Collaborate cross functionally with the E-com Category Lead and Media Planners making sure we make the right decisions according to web insights
- Drive and ensure web analytics competence within the sales market teams.
- Implement and utilize new sites and web and visual analytics tools.
- Consumer behavior analysis to support both sales market and regional team to help evaluate customer demand, preference, product performance and customer experience

**Qualifications**:
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.

Besides your personality you have:

- A University Degree, preferably in Business or Economics
- 2+ years of E-commerce experience and OMNI retail knowledge
- Experience within e-com and understanding the total digital eco-system and its synergies
- Data and web analysis experience, experience working in Google Analytics, Tableau & Power-Bi. Meriting experience working with visual analytics tools such as clicktail
- Strong data management skills - analytical, structured, ability to synthesize information, draw conclusions and confident presenting these

Additional Information
**ARE YOU READY TO BE E-COMMERCE WEB ANALYST AT/CH/SI & MORE AT H&M?**

**We look forward to hearing from you