Marketing Automation Manager

We are looking for a Marketing Automation Manager to join a passionate team of marketers, developers, researchers, and product managers in our office in Vienna, Austria.

**Job description**

The Marketing Automation Manager is responsible for managing the marketing automation platform and fully leveraging its capabilities. They are responsible for lead nurturing and client nurturing initiatives to execute, optimize, and scale marketing campaigns, tests and analyzes workflow, lead scoring, and identifies tactics for improvement, database hygiene and segmentation to maximize new client identification and renewals for existing clients using the HubSpot marketing automation system. Working closely with designers, developers, and project managers, this role will implement all programmatic and operational initiatives through the marketing automation platform.

**Responsibilities**
- Build, grow and maintain our leads base through organic efforts
- Ideate and execute various lead generation marketing campaigns
- Manage lead scoring mechanisms that help guide campaign effectiveness
- Monitor different segmentation criteria based on audience behaviour, demographic, geographic, psychographic characteristics, etc.
- Track campaign performance and tweak workflows accordingly. Run A/B tests for campaigns to optimise performance
- Act as first contact point from and to the vendor of HubSpot
- Ensure compliance while executing marketing campaigns and collecting data
- Provide support for other areas such as form building, webinar delivery and landing page creation
- Provide support to other departments which are connected to the marketing automation platform as sales, PST and CST

**Requirements**:

- Excellence in marketing automation tool Hubspot
- Good command of the following tools: WordPress, Canva, GotoWebinar, Google Workspace
- Experience in managing global campaigns, Lead Nurturing and Segmentation
- Understanding/willingness to learn CAN-SPAM laws, GDPR
- Knowledge of dynamic content and campaign automation list management and targeting

**Qualifications and experiences**
- Completed education in the areas of marketing, customer relations, or project management
- Minimum 1 year experience in B2B marketing automation using Hubspot
- Good knowledge in all marketing areas (especially inbound marketing, performance marketing, lead generation, and nurturing) and understanding of performance marketing campaigns
- A solution-oriented and pragmatic way of working
- Proficient English skills, both written and spoken. German is a plus
- Communicative and self-reliant personality with analytical thinking skills and willingness for further development

**What We Offer**
- A friendly and professional working environment in a rapidly-expanding tech and AI company
- An attractive office with a library, small gym, showers, and relaxation zone that is based in the heart of Vienna, Austria (“the most liveable city in the world” according to ‘The Economist’). Located on the popular Mariahilferstrasse, our office is easy to reach with public transportation and is busy with shopping and food options
- Ergonomic office equipment as well as complimentary fresh fruit, coffee, tea
- An international workspace where more than 65% of colleagues come from across the globe. English is the main working language in the company.
- Frequent company-wide social activities (at least once per quarter, including software release parties, dinners, travel to Austrian cities), and additional team building activities throughout the year
- Developed employee journey that enhances your professional growth, through: paid internal & external trainings on an individual and team level, hands-on experience, radical experimentation days 3 times a year, and many more
- A good work-life balance with the possibility to work from home up to 3 days per week and flexible working hours

Art der Stelle: Teilzeit, Befristeter Vertrag
Vertragsdauer: 12 Monate
Arbeitsstunden: 20 - 30 pro Woche

Gehalt: ab 42.000,00€ pro Jahr

Arbeitszeiten:

- Montag bis Freitag

Flexible Sprachanforderungen:

- Keine Deutschkenntnisse erforderlich

Leistungen:

- Betriebsfeiern
- Flexible Arbeitszeiten
- Homeoffice
- Kostenlose Getränke
- Mentoring-Programm für Mitarbeiter
- Sprachkenntnisse werden vermittelt

Sonderzahlung:

- Urlaubsgeld
- Weihnachtsgeld

Möglichkeit zu pendeln/umzuziehen:

- Vienna, W: bereit sein zu pendeln oder vor Antritt der Stelle einen Umzug zu planen (Wünschenswert)