Innovation and Business Excellence Lead

**Position: Innovation and Business Excellence (IBEX) Lead, Austria**
**Location: Vienna, Austria**
**Competitive salary & excellent company benefits**

**About AstraZeneca**

At AstraZeneca, we’re not afraid to do things differently. We’re resetting expectations of what a bio-pharmaceutical company can be. This means we’re opening up new ways to work, pioneering cutting edge methods and bringing unexpected teams together.

**What you’ll do**

In this role you will be a member of the company's senior management team, and your main objective will be to maximize the commercial impact supporting our TAs and brands objectives and long-term ambition, by defining and leading the company's strategic plan to deliver greater insights and analytics (data science) across the entire organization. You will support digital marketing with tools and an overarching omnichannel strategy, deliver best in industry capabilities/training for the organization and lead a few innovative health solutions - encouraging the participation of the different stakeholders (health professionals, patients, public entities, societies, associations, etc.) to improve access, adherence and patient results.

You will also lead a small team of business insights specialists, CRM / IT Team.

**Other responsibilities will include**:
**Business Strategy**
- Shape the marketing company's strategic plan, using focused insight and trends that will best position the organization.
- Ensure the marketing company is using market intelligence to ensure a more sustainable strategy for the marketing company.
- Participate and collaborate in the strategic and financial analysis and planning processes established by the company.
- Represent Austria in regional and global forums, influencing strategies and ensuring the value and optimal use of available resources.
- Work in collaboration with the different external stakeholders to support outlined business objectives of the marketing company.
- Be a change agent, support the transformation of the company. Evolve existing process within the company, using technology as a lever for change.
**Team management & development**:

- Define and share the collective vision of the unit.
- Team leadership, attracting and developing a high performance team by promoting a culture based on the company's values.
- Evaluate, recognise the performance of employees in accordance with the ethics and standards of AZ.
- Coordinate internal resources and external suppliers to guarantee success and compliance with deadlines in all ongoing projects.
- Cross-functional collaboration with business units and international teams.
**Omnichannel Strategy & Customer Engagement**
- To position the patient as the centre of the channel strategy and identify new integrated channels in order to provide differential value to the service and improve the SPN.
- To work with the brand teams to design a funnel with the patients' journey, which allows for personalised communication adapted to each phase of the process thanks to the patients' insights.
- To work with the brand teams to design the strategy for each of the existing digital assets, as well as the approach to new ones, and to create a standardised and optimised experience.
- Work on a strategy of dynamic and quality content, both for medical staff and patients, which allows, on the one hand, to provide the most scientific and product information to doctors and, on the other hand, to be a resource and source of reliable information and, therefore, to generate trust for patients.
- To work with the Communication Lead and brand teams to plan a positioning and strategy in Social Media, which will make this channel the reference for contact between the brand, patients and medical staff.
- Incorporate channels into the execution of brand plans and proactively identify opportunities to generate value through innovative and disruptive approaches.
- Identify key metrics within the patient and medical staff communication funnel, and track and analyse them continuously to optimise results and improve conversion and satisfaction ratios.
**Business Intelligence & Data Science**
- To design a plan for capturing qualitative data that will allow for greater knowledge, within the possibilities, of both patients and clients and, therefore, improve the impact and experience of both.
- Implement the patient and customer data strategy in the company through tools that allow for the definition of the patient/client journey. in order to maximise sales through cross and upselling (in the case of medical staff) and patient loyalty and the personalisation of a unique and individualised service.
- Understand data as a driver in strategic business decision making and develop and implement advanced analytical capabilities in the organisation such as Big Data, AI, Machine Learning and Advanced/Predictive Analytics, always applied to business and in order to anticipate future opportunities/needs.
- Generate quantitat