Senior Digital Marketing Analyst

Dynatrace is looking for a Senior Digital Marketing Analyst to join our global Marketing Analytics team. This role will report to the Director of Marketing Analytics & Operations and will be critical in building a culture of data-driven decision-making for teams. You will also be responsible for contributing to the strategy and planning of the Marketing team by providing business-critical insights and ensuring cross-functional alignment of goals and execution.

**Key responsibilities**:

- Partner with the digital marketing teams and the larger marketing team to
understand strategic objectives, media mix across all channels
- Build measurement plans based on the strategic objectives and media
strategies; Perform analysis of all digital tactics and share key learnings to
help guide future direction
- Provide regular campaign analysis and insights using a defined set of KPIs
across all paid media campaigns
- Work in concert with the larger marketing analytics team for
measurement of all aspects of campaigns - landing pages, keywords,
creative, multi-touch modeling, etc.
- Build reporting that will allow the digital marketing team to rapidly identify
trends and improve efficiency
- Assist with strategy and campaign planning of all aspects of Dynatrace's
paid search, paid social and programmatic advertising

**Qualifications**:

- **5+ years of experience in digital marketing analytics** with a strong
focus on the analysis of paid search programs.
- ** Finished studies** in data analytics, computer science, software
engineering, or a related technical field.
- ** Experience with data visualization platforms** (Tableau, Google
Data Studio).
- ** Experience with SQL** to extract and manipulate data from data
warehouse platforms.
- Solid understanding of the strategy of paid media acquisition
channels and platforms - paid search (Google & Bing), paid social
(LinkedIn) and display (programmatic & direct bookings)
- Solid understanding of attribution methodologies (e.g. multi-touch, single-touch).
- Knowledge of the B2B lead lifecycle and the objectives of each
channel of each of the stages of the lifecycle (TOFU/MOFU/BOFU).
- A detail-oriented approach with quantitative and research skills,
and a proven data interpretation capability.
- Experience in communicating with internal and external
stakeholders at a variety of levels.
- Passion for digital marketing, marketing technology, emerging
trends in the digital landscape.

**Additional Information**:

- A **one-product software company **creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the** latest technologies** and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- Working models that offer you the **flexibility you need**, ranging from full remote options to hybrid ones **combining home and in-office work.**:

- A team that thinks outside the box, welcomes unconventional ideas, and **pushes boundaries.**:

- An environment that fosters innovation, enables creative collaboration and **allows you to grow**.
- A globally unique and **tailor-made career development program** recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A** truly international mindset** with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

**Compensation and rewards**
- We offer attractive compensation packages and stock purchase options with **numerous benefits and advantages**.
- Due to legal reasons, we are obliged to disclose the minimum salary according to this position, which is EUR 56,000 gross per year (based on full-time). We offer a higher salary in line with qualifications and experience.

**Discover more perks & benefits**:
**Company Description**:
We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.