Digital Demand Manager

**Why We Work at Dun & Bradstreet**

The Dun & Bradstreet marketing department focuses on implementing campaigns to engage our customers, prospects and other key stakeholders to generate demand and enable our sales teams. We cover all aspects of B2B marketing including brand, messaging, media relations, corporate communications, product marketing, field marketing, digital, demand creation, events and customer analytics.

Our mission is to deliver world class solutions that will position Dun & Bradstreet as the world’s leading data and analytics company. We’re looking for a motivated, energetic Digital Demand Manager to join us and play a critical role in helping us succeed

This position will be responsible for driving brand awareness and demand across Europe. This role will be fundamental to driving business revenues through the successful coordination and delivery of our integrated digital demand generation campaigns. You will have the opportunity to be part of a strong and dynamic Marketing team and work with a varied group of stakeholders across the business, from Marketing, Operations, Website development, Creative and Brand teams.

**What will you get involved in?**:

- Work closely with Integrated Marketing Managers to understand campaign plans, goals and strategy and support and the execution of multi-channel digital demand generation campaigns to drive business revenue.
- Plan and execute pan-European digital demand generation programs (considering but not limited to Programmatic, Paid Search, Paid Social, Site Direct, Content Syndication)
- Analyse campaign performance data to identify trends, insights, and opportunities for optimization.
- Conduct A/B tests and multivariate tests to improve ad performance and conversion rates.
- Utilise analytics tools (e.g., Google Analytics, Adobe Analytics) to track and measure campaign effectiveness.
- Provide actionable recommendations to improve campaign performance and achieve business objectives.
- Define clear and measurable goals for all campaigns, programs and tactics prior to launch
- Monitor the performance of digital demand generation campaigns and report the results to relevant stakeholders on a regular basis
- Budget management of campaigns

**What we’re looking for**:

- 3+ years experience in demand generation/campaigns experience
- Proven experience in paid media management.
- Proven experience with A/B testing, multivariate testing, and campaign optimisation.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Skilled at agency management
- Strong reporting capabilities with the ability to track multi-channel campaign performance
- Ability to manage budgets
- Experience effectively leveraging webforms and landing pages for conversion
- Skilled at database segmentation and data management
- Experience of Salesforce CRM, Marketo
- Prior experience of working in an international B2B organisation and working closely with other centralized teams (web, creative, operations) across regions would be a benefit
- Hands on experience of project management tools such as: JIRA, Asana
- Fluency in English and at professional proficiency in German

The actual salary for this role will depend on your qualifications and experience. What is also important to us is to pay our employees an internally comparable salary. For legal reasons, we need to disclose the minimum annual salary for full-time employment, which is €53,700 for this position.

Please note we are looking for someone to start with us in this role from January 2026.

**_
Whilst some roles do have certain requirements which are essential, we try to focus on hiring based on potential rather than CV as much as possible. If you are unsure you fully meet the requirements, we would still love to hear from you_**

LI-DNI