Marketing Lead

Job description

Marketing Lead

Who we are

We believe in a world where everyone has access to on-demand, convenient and sustainable mobility. Our team of passionate humans live by our core values:

- Honesty
- Authenticity
- Inclusivity

As the world shifts from ownership to service, goUrban is on a mission to mainstream new mobility via our operating system. Our solution is active across the globe with operations transforming mobility in 100 cities.

To achieve our vision, we are looking for a Marketing Lead (M/F/d). You will join our HQ in Vienna and directly report to the CEO. Your role will be to lead a dynamic team and take responsibility for leading and contributing to projects that drive revenue growth.

**Starting date**: as soon as possible

About you
- You are an experienced team leader who is willing to go the extra mile to achieve strategic objectives
- You have a natural enthusiasm and understanding of the mobility industry, market trends, and operators, and can leverage your knowledge to create great campaigns
- You are a true team player, showing incredible communication skills and a proven ability to get things done, along with a high capacity to build and nurture strong relationships

Your tasks and responsibilities
- Develop, in close coordination with your team, a strategic marketing strategy optimised for scalability and growth
- Oversee marketing lead generation and pipeline
- Lead and maintain consistency in messaging, branding, content, and the look-and-feel of all internal and external communications and marketing materials—coordinating and socialising with content specialists, creatives, sales, and other departments
- Coordinate marketing efforts with the company’s financial and branding goals
- Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

**Profile**:

- At least 4/5 years experience in B2B marketing, ideally in SaaS, mobility, or tech
- Previous experience as a marketing manager, or marketing head is necessary
- Native English speaker, (any additional language is a real plus but not compulsory), with excellent communication skills (oral and written)
- Proven track record managing marketing pipeline generation (ideally in HubSpot), including managing campaigns from concept to ROI analysis
- Excellent knowledge of marketing principles, brand, product and service management
- Flexibility to travel spontaneously for events across Europe and the Middle East
- Be scale-up compatible. You know how to interact with a fast-paced environment and nurture a growing team
- Autonomous, well-organised, and data-driven. You are open and willing to learn from others as much as leading younger colleagues

You can look forward to
- A strong culture centred on embracing a growth mindset and autonomous work environments
- Truly flexible working hours (possibility to work remotely, part-time, or full time according to profile)
- Attractive work environment and remuneration package
- Personal development plan, training, education, workshops, and mentoring
- Team spirit. Regular team buildings events are organised in both of our offices in Vienna or Novi Sad

**About goUrban**:
goUrban is accelerating the transition to mobility as a service by offering the most powerful operating system for shared mobility. We have built customer-centric enterprise tools to help solve the operator’s challenges around operations, maintenance, customer support, marketing activities, business insights, accounting, control and access for city governments to comply with public regulations.

goUrban is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, colour, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

**Requirements**:

- Develop, in close coordination with your team, a strategic marketing strategy optimised for scalability and growth
- Oversee marketing lead generation and pipeline
- Lead and maintain consistency in messaging, branding, content, and the look-and-feel of all internal and external communications and marketing materials—coordinating and socialising with content specialists, creatives, sales, and other departments
- Coordinate marketing efforts with the company’s financial and branding goals
- Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients