Paid Search Specialist

We’re on the lookout for a Paid Search Specialist to join our internal performance team and help level up our SEM maturity across the agency. This role sits at the intersection of execution, experimentation, and enablement—designed for someone with strong foundations in Google and Microsoft Ads who’s excited to influence not just campaigns, but the way we do search across the board. You’ll work closely with our Senior Paid Search Lead to scale best practices, support clusters across the agency, and evolve our internal playbooks and automation stacks. If you thrive on structure, experimentation, and collaborative problem‑solving, this one’s for you. Only candidates with full working rights in Australia will be considered for the role. RESPONSIBILITIES Build and optimise Google Ads and Microsoft Ads campaigns, especially across Search, Performance Max, and Shopping Ensure search best practices are implemented consistently across accounts, teams, and clusters Document and share experiments, learnings, and frameworks across internal teams Support SEM troubleshooting and tactical problem‑solving across the agency Contribute to the SEM quality roadmap, partnering with account teams to lift core hygiene and performance standards Lead or assist in automation and AI‑powered projects across the agency Collaborate with Google and Microsoft partners to help evolve our JBP and JTP relationships and unlock agency‑wide growth opportunities Create and maintain training resources, enablement decks, and onboarding materials Compile and communicate channel updates, trends, and product changes to the wider team Champion feed best practices and support feed strategy across relevant accounts Support the development of our testing and experimentation framework Tap into global best practices via Brainlabs and help localise for our agency’s needs SKILLS 2-3+ years in SEM with deep platform knowledge (Search, Shopping, and P‑Max in particular) Solid working knowledge of Google Ads & Microsoft Ads Comfortable with Google Sheets and data analysis A structured thinker with a high bar for quality, consistency, and performance Strong communicator, especially when it comes to cross‑team enablement or troubleshooting Passionate about experimentation, with a track record of testing and learning Curious about automation and AI tools, with bonus points for exposure to GAQL, BigQuery, R, or CausalImpact Excited to help shape training, frameworks, and shared knowledge across the agency WHAT TO EXPECT Continuous learning is a huge part of our workplace culture. With our dedicated learning and development team and onsite performance coach, we offer in‑house training sessions to upskill your qualifications. We also provide a 20‑week leadership training course with our founder and general manager. Through this training, we explore the vision of Sparro and Jack Nimble, how to manage expectations, elevating conversation and much more. The Paid Search Specialist will work closely with Digital Marketing Specialists and be able to learn and grow as part of the team through on the job mentoring and support from the team and other senior leaders within the business. Through our in‑house training and support, we also look beyond our company to aid our staff’s professional development, with access and encouragement to attend industry events, workshops and paid external courses. We’re looking to develop our team to be the next leaders in our industry, and in our business. Excellent opportunities to become a trusted partner within the company. We have a transparent direction for our business and clear pathways for all staff; supported by regular reviews, training courses and personal development plans. We value culture as a top priority. We know that we succeed by working collaboratively, drawing on our shared knowledge and growing together. Culture isn’t just a set of behaviours, backgrounds, or interests – it’s a growth mindset, no ego, and having an openness to learn, challenge, be challenged, and share ideas. We host regular social and sporting events, lunches and drinks. We love getting everyone together to celebrate our successes. We work hard and smart while providing flexible working hours for all team members. We offer remote workings, a pet friendly plant‑filled office with casual working areas, and fully stocked fridge. APPLICATION PROCESS Our recruitment partner calls shortlisted applicants individually and recommends suitable candidates to Sparro. Application Task /02 Complete a task that tests some of the skills you would employ at Sparro if you’re successful Interview with the Sparro team Come into our Haymarket office or over an online video call. Second Interview /04 Meet Sparro senior management in a final round interview. APPLICATION Please select which areas you have the most experience and/or interest in Paid Search Paid Social Programmatic Media SEO Technical SEO UX & UI CRO Data & Analytics Content Marketing Sparro Digital Marketing Level 12, 35 Tumbalong Boulevard,Haymarket, NSW Australia #J-18808-Ljbffr