Advertising Specialist

Xugar Design is a Search Engine Optimization & Design Agency at heart with expertise in user eccentric delivery of experience, storytelling and digital marketing. This reputable company now seeks a skilled and experienced Advertising Specialist to join their team in Southbank, Victoria. The Role The position for hire is an Advertising Specialist and will be for a full time role with an annual salary set at $90,000, and will be based at their Southbank office. Responsibilities Leads the planning, development, and execution of advertising campaigns across Google Ads, Meta Ads, and other platforms in line with client objectives and budgets Directs Xugar's Paid Advertising strategy to drive new client acquisition and contribute to overall business growth. All Paid Advertising revenue generation and organic branding for Xugar Leads the strategic development and execution of all Advertising campaigns, also leading a team of other Advertising professionals Reports directly to the CEO on client acquisition, revenue performance, and strategic initiatives to support company profitability Manage existing client accounts and onboard new client accounts and build strong relationships with clients. Schedule, attend and lead client meetings. Work to anticipate upcoming needs and hurdles and be proactive with your clients. Present agency work in a clear and engaging manner. Support business development through the preparation and execution of advertising targets, strategies, and projects. Work closely with clients to deliver their creative and digital vision. Deliver results and meet all deadlines Assist in copywriting and creative asset development, coordinating with internal teams to produce consistent and high-quality digital media elements. Help establish Account Management procedures, presenting ideas to the rest of the team. Develop and execute multi-channel media plans, including Google Ads and Facebook Business Manager Liaise with other departments including creative, strategy, and technology and advertising specialists to support the delivery of client projects. Secure client approval before progressing work with wider TG teams. Analyze and report on project results and campaigns. Arrange the timely and cost-effective completion of advertising campaign production, including tasks such as media scripting, artwork, copywriting and media placement. Work to anticipate upcoming needs and hurdles and be proactive with you clients. Prepare succinct creative briefs for other departments, and develop memos, briefs and other documents at client request or supporting senior accounts specialists. Track financial information for client accounts, and recognize potential opportunities for improvements of scope. Work proactively to support senior account specialists in preparing scoping documents and pitch materials to bring in new business. Understand and support the implementation of ways of improving agency performance. Stay on top of your projects and manage regular campaign and client status updates. Manage your workload across multiple accounts and deadlines. Support the ongoing streamlining of processes across the Accounts team. Lead and participate in both internal team and client brainstorms Take initiative and be able to solve problems quickly. Stay up to date with the marketing landscape, advertising strategy and trends in design/technology and feel confident to share your opinions with the wider team. Offer advice and assist junior members of the team, and work with senior colleagues to develop your skills Requirements At least Bachelor's Degree in Marketing, Business, or a related field At least 2 years' experience in developing, managing, and optimising advertising campaigns across multiple platforms. At least 2 years' experience with digital advertising platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager, programmatic display). At least 2 years' experience in budgeting, cost analysis, and ROI tracking for advertising campaigns. At least 2 years' experience in content creation and collaboration with designers, copywriters, and media agencies. At least 2 years' experience using analytics tools (Google Analytics, Tableau, Power BI) to produce actionable campaign performance reports Demonstrated ability to work independently and collaboratively within a team to achieve marketing objectives Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously Excellent communication skills and proven cross-cultural competencies Good analytical skills and be able to correlate the issues Excellent problem solving and resolution skills #J-18808-Ljbffr