Advertising Specialist

Vor 6 Tagen


Council of the City of Sydney, Österreich SOCIAL X PTY LTD Vollzeit

Job Type Permanent position | Full time position Job Description We are seeking a highly motivated and experienced Advertising Specialist to join our Paid Media Strategy Team. As a self-starter with a strong passion for all things digital, particularly e-commerce, you will take charge in developing and executing effective SEM and Paid Social marketing strategies. In addition to building strong client relationships, you will also demonstrate a proactive attitude in continuously improving your own skills and supporting your colleagues. Key Responsibilities Collaborate with a cross-functional team of copywriters, graphic designers, and video editors to deliver campaigns that meet agreed KPIs. Work closely with individual Digital Strategists to identify, troubleshoot, and recommend new content opportunities that drive further business growth. Lead the development and execution of each client’s overall creative strategy across campaigns. Conduct market and audience research to identify customer needs, pain points, and motivations, and translate insights into effective Facebook targeting strategies. Build, launch, and manage Facebook/Meta advertising campaigns using Ads Manager. Plan and execute ongoing A/B tests (creative, copy, audiences, placements, and offers) to improve long-term performance. Monitor performance metrics and apply data‑driven optimisations to improve results across client accounts. Diagnose underperforming campaigns, identify root causes, and provide clear recommendations to improve outcomes; scale successful campaigns to maximise ROI. Assist with developing tailored ad copy aligned to campaign strategy and messaging at each stage of the funnel. Write and adapt advertising copy for multiple digital platforms, with an initial emphasis on Facebook/Meta advertising. Stay current with Meta ad products, platform updates, and advertising policies to ensure best practice and compliance. Project manage additional creative assets as required (e.g., productions, creative briefs, landing pages, and supporting collateral). Support the creation of video assets for case studies based on client campaigns, tests, and account results. Required Qualifications 2+ years’ experience working within paid media Experience with Google ad platforms and analytics, Facebook ad manager and other campaign analytic tools Stakeholder and effective communication skills. Strong attention to detail, time management and ability to work autonomously Proficiency with data; analysing, formatting and presenting work across multiple programs. An active interest to grow a career expand your knowledge in the evolving trends of the digital marketing industry What We’re Offering Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness. Flexible Work - because sometimes you just want to wear your comfy pants and slippers. Convenient headquarters. Driven and vibrant team of digital marketers and growth experts (who actually walk the walk). Amazing growth prospects and upward mobility, build an empire within our fine progressive company. Salary • $70,000 – $85,000 per year #J-18808-Ljbffr



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