Senior Marketing Advisor

Ageing Australia is the national peak body representing providers across the aged‑care landscape, including retirement living, seniors housing, residential care, home care, community care, and related services. We advocate for our members, providing expert advice, resources and tailored services to ensure they deliver exceptional care to older Australians. About the Role You will create campaigns and drive strategic, data‑informed marketing initiatives that strengthen Ageing Australia’s brand, increase engagement and boost uptake of products and services that benefit people in the aged‑care sector. You will elevate our digital marketing programmes so we engage people with relevant, impactful and timely information received by them at an appropriate cadence. Responsibilities Business partnering – meeting regularly with senior leads within defined Ageing Australia portfolio areas to develop and deliver a marketing plan aligned to their annual business plans. Develop and implement marketing campaigns to increase brand awareness and generate enquiries about services and solutions. Digital marketing – serve as an internal expert in marketing automation tools and digital campaign development, manage a large complex direct‑mail marketing channel and stakeholders with varied priorities, and work closely with the Senior Digital Marketing & Communications Advisor to segment audiences and target communications effectively, as well as develop effective ways to map and engage members and non‑members throughout their digital customer journeys. Content and general marketing – support broader marketing initiatives aligned to our strategic goals, including identifying and developing content (directly or through internal and external partners) and ensuring Ageing Australia brand integrity is maintained across all deliverables. About You To thrive in this role, you will combine strategic marketing insight with a member‑centric mindset, driving campaigns that strengthen engagement and grow our community. You are happy to share knowledge with others and to be a team‑player. Qualifications To succeed in this role, you will bring Tertiary qualifications in marketing, business, communications, the arts, or equivalent. Ten plus years of experience in marketing. Excellent interpersonal skills including the ability to form strong working relationships with colleagues and to build credibility and rapport with stakeholders. Experience creating and delivering digital marketing campaigns with measurable and impactful results. Experience of using marketing automation tools and website technology (HubSpot and WordPress are current Ageing Australia tools). Experience managing a direct marketing channel that ensures the cadence and content of communications is appropriate for the audience’s experience. Demonstrated ability to work independently and within a team environment in supporting and delivering project‑based work and activities. Knowledge and experience of the care and/or for‑purposes sector, with an understanding of relevant reforms and workforce challenges, will be highly regarded. Understanding and commitment to Equal Employment Opportunity, Access & Equity, Work Health & Safety and Ethical Working practices. Experience providing high‑level customer service across all levels of the organisation in a timely, accurate, and professional manner. Highly developed oral and written communication skills. Demonstrated capacity to prepare high‑quality written material and to make oral presentations that meet the needs of a wider range of audiences in compelling ways, including negotiation and facilitation. Excellent digital literacy skills and competent use of online platforms and Microsoft Office applications. Experience in managing multiple projects and competing priorities. Strong time‑management skills and ability to identify and risk‑manage possible barriers. Awareness and compliance with WHS requirements. Strong work ethics and work history that would evidence commitment to Ageing Australia’s values and a genuine passion for aged care. Benefits Five weeks of paid annual leave to support balance and wellbeing. An annual professional development budget to invest in your growth and career progression. Competitive salary and flexible working options that suit your lifestyle. Access to our Employee Assistance Program (EAP) for you and your immediate family. An inclusive culture where communication, collaboration and mutual respect are part of everyday life. Be part of a values‑driven organisation that truly cares about its people, its members and the future of aged care. We require a federal police check as an essential selection component for this role. Please consider this requirement when submitting your application. How to Apply Click the “Apply” button and submit with your resume and a cover letter outlining your suitability for the role. Employer Questions Which of the following statements best describes your right to work in Australia? What is your expected salary? Are you legally entitled to work in Australia? Please detail your minimum salary expectations (including super). Ageing Australia requires a criminal history check to be performed for its employees. Please indicate if you are willing to participate in this. #J-18808-Ljbffr