Content Lead

OUR MISSION At Simply Wall St, we help people become confident, long-term investors. The stock market offers an exceptional opportunity for building wealth, but it’s easy to fail. While many chase quick wins, we believe in thinking long-term and investing like a business shareholder. Our product gives individual investors the capabilities to build a portfolio, previously only available to professionals. WHY JOIN? Help us empower individuals by giving them a new way to invest in stocks; Work at a profitable, global, B2C SaaS startup; Operating at scale with 6.5 million users across 180 countries; Small team and flexible working environment; Work with a product customers love: 4.5* Trustpilot Reviews; Strong employee retention with 70% of the team with us for >2 years. See more information about the company, how we work and benefits etc ROLE OBJECTIVE The objective of this role is to lead the creation, production, scheduling, and promotion of our YouTube, podcast, and social media content. You will create original investing-focused video and audio content, repurpose content across platforms, and manage the content calendar. You will also develop strategies to engage our community of investors, driving content sharing, brand awareness, and growth. This role plays a key role in developing a new acquisition channel for Simply Wall St, driving new subscribers and engagement and retention of existing users. TEAM STRUCTURE You will be part of the Marketing team and report directly to the Head of Marketing. You will collaborate closely with the leadership, product, and community team to align content with company goals. RESPONSIBILITIES Content Production – YouTube & Podcast Work in close partnership with the CEO (spokesperson) and Product Managers to develop scripts, storyboards, and compelling copy for video and audio content. Assist with filming and production logistics (setting up equipment, managing recording sessions, supporting on-site or remote shoots). Coordinate and manage guest appearances from industry professionals for YouTube and podcast content - including outreach, scheduling, briefing, and ensuring a smooth experience for guests. Film and edit raw footage into polished, engaging videos. Host and feature in video content where required. Repurpose YouTube content into podcast episodes for our channel. Edit and format podcast audio for professional sound quality. Leverage AI tools to create supplementary content (voiceovers, animations, short clips). Content Strategy & Scheduling Own the content calendar across YouTube, podcast, and all social channels. Plan content around key market events (earnings seasons, Federal Reserve announcements, IPOs, macroeconomic data releases), sector rotations, and seasonal investing themes, while aligning with the interests and questions of our investor community. Ensure consistent, high-quality content output across platforms. Write attention-grabbing titles, descriptions, thumbnails copy, and social captions optimised for engagement and SEO. Community Engagement & Growth Develop and execute strategies to engage our investor community. Encourage content sharing to drive organic reach and growth. Build conversations and run community-driven campaigns (polls, AMAs, user-generated content). Cross-Platform Promotion Repurpose and adapt long-form content into short, platform-native formats for Twitter/X, Instagram, and Facebook. Optimise YouTube content (titles, thumbnails, SEO) for reach. Track analytics to identify trends and refine strategies. CAPABILITIES Must Have Strong knowledge of investing concepts and stock market dynamics. Proven experience in video and audio production, including editing and AI-assisted workflows. Experience with YouTube growth strategies and SEO. Content production: video editing, podcast editing, AI content tools. Tech-savvy and curious about new tools. Creative thinker with strong initiative. Adaptable and able to work independently. Passionate about investing and financial education. Familiarity with social media platforms and their content best practices. Collaborative, with the ability to engage both internal teams and community members. Bonus if you have Understanding of podcast distribution and promotion. Copywriting: ability to craft engaging scripts, headlines, captions, and marketing copy. Community building and social engagement. Strong communication and storytelling skills. Ability to manage and execute a content calendar. An analytical mindset to interpret content performance data. PERKS Flexible Remote Working: Work where you are most productive; Simply Stop: Time is one of the most valuable commodities, so we stop working early on Fridays; Share Club: We provide a subscription to SWS, cash for you to invest & regular sessions to discuss stocks and; Parental Leave Policy: With a supportive part-time return to work option; Learning & Development Fund: We invest in your growth; Team Events & Hackathons: An opportunity for everyone to come together and push what is possible. #J-18808-Ljbffr