Senior Brand Manager
vor 2 Wochen
Employer of Choice 2024 , we are excited to continue our journey as one of the top wine companies in the world for market share.About the roleThe Senior Brand Manager will take charge of our regional brand strategy and partner with top marketing leaders to drive brand growth. Reporting to the Head of Marketing – Premium and Sparkling, this role will drive the growth of our business to achieve brand equity, market share, and profitability goals through strategic plans. Working closely with your Assistant Brand Manager, you will also represent the marketing team to work closely with our leadership teams in delivering presentations and insights across the ANZ region.This is
full time, permanent position
based in Sydney with our hybrid working model allowing you to work in the office and remotely.Key responsibilities include:Develop brand identity, positioning, architecture, and long-term strategy for assigned brands.Create strong regional activation plans, annual brand plans, and integrated activity plans.Collaborate with experts in Connections, Content and Creative, Shopper, and Category to deliver top-notch activities.Implement portfolio strategies and channel development guidelines, setting distribution targets.Drive and manage performance against commercial targets.Communicate brand standards, strategy, and marketing programmes to key stakeholders.Partner with revenue management to monitor and recommend pricing strategies.Analyse financial data and consumer insights to build plans driving positive consumer behaviour change.Manage A&P budgets and contribute to regional long-term forecasting.Lead monthly brand performance reviews and measure key brand activities.Oversee commercialisation of new products, including launch and GTM activation plans.Monitor market trends and review competitor activities.Collaborate with customer channel teams to build consumer-centric plans.Work with the Category team to deliver plans for category growth for Accolade Wines and customers.What you'll bringThe ideal person will be self lead with a passion for driving this role and our brands to the next level. Your skills in stakeholder management will help influence and engage strong, high-performing teams to meet our ambitious growth targets across the ANZ region.Tertiary qualification in Marketing or related field desired (ideal)Minimum 6 years’ experience in a consumer marketing environment (preferably FMCG / liquor), 4 of which were in a Brand Management role (or closely related)Excellent verbal and written communication skillsStrong commercial acumen with a strategic mindset to look for innovative ways of increasing Accolade Wines market presenceDemonstrated experience supporting the management of diverse portfolios across complex retail environmentsDemonstrated experience supporting brand P&L managementDemonstrated experience supporting NPD projects from conception through to launch / activationUnderstanding, knowledge and practical experience in consumer marketingWine or liquor experience will be highly regardedWhat you can expectAs a 5 Star Employer of Choice, Accolade Wines will provide the ideal climate and a hand-picked rewards package for you. You’ll also have access to:Wine allowance and access to unique wine specialsFlexible working (Up to 2-3 days working from home)Modern office located in the heart of Sydney CBDLoyalty Leave – up to an additional 5 days after 5 yrsAccolade Wines Anniversary day offGo Beyond Day - making a different in your local communityAccess to an extensive online learning libraryPrivate Health Insurance DiscountsEmployee Assistance ProgramSound like your kind of drop? Apply now.Accolade Wines is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports diversity and sustainable initiatives.Accolade Wines is the number one wine company in Australia and the UK by volume, and the fifth largest wine company in the world.Drawing on a proud heritage with one of the first wineries established in Australia, and since treading its first grapes in 1853, Accolade Wines has evolved into a global wine company, producing some of the world’s best-known brands.Source: This is an extract from the company's own website.Accolade Wines is the number one wine company in Australia and the UK by volume, and the fifth largest wine company in the world.Drawing on a proud heritage with one of the first wineries established in Australia, and since treading its first grapes in 1853, Accolade Wines has evolved into a global wine company, producing some of the world’s best-known brands.Source: This is an extract from the company's own website.Don’t provide your bank or credit card details when applying for jobs.
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